Born Again: A Journey of Love Rediscovered Novel Chapter 432

The sun shines slantingly on the clouds, kicking off a new day with morning light.

The group-joining branch drove out one van after another, carrying breadmen one after another, and a team went to the forefront of the group-buying market, which is the key business district of LaShou.

There was another team that was on the phone while sitting in a car fighting guerrillas throughout the city.

"Boss Tang, do you still remember me?"

"Are you... Manager Zhu?"

"Yes, after half a year, our business area has finally been laid out, and our in-depth cooperation agreement has officially come into effect."
The first to notice something was wrong were the employees of Lashou.com’s public opinion department. One of their important jobs was to monitor other competing websites.

On the afternoon of the 12th, an event called the Online Food Festival was suddenly launched on the group's homepage. The date marked for this event was to start in three days, and the entire venue was 40% off.

Before the food festival begins, the first wave of activities is to grab online coupons. Consumers can grab discount coupons, after-dinner raffle tickets, and even freebie coupon fragments.

What does fragment mean?

It means that several of them can be added up to become one.

However, John Qin's fragment gameplay is different from that of later generations. Their fragments can be used by several people together.

For example, you drew three fragments, I drew two, and someone else drew four... Every twenty free fragments can be regarded as one.

If everyone is having a dinner together, then a free coupon can be offset by 300 yuan. As for how to use it, it is entirely up to the consumer's choice.

The lottery methods can be website prize pools, Zhihu lottery posts, group group fan groups, or group group official WeChat messages and mobile phone text messages.

The people from the marketing department printed out the event page and submitted it, which immediately made LaShou.com and Nuomi.com become angry.

You're just giving out coupons when you give them damn coupons, instead of just giving them out directly, you're actually giving out fragments? What kind of cool operation is this?

To be honest, Lashou.com and Nuomituan have done some zero-yuan eating and zero-yuan shopping before, just to win over consumers.

However, due to cost issues, there are very few people who can actually get free coupons, and it is difficult to maintain the popularity. On the contrary, it is not as effective as the 40% off coupons and 30% off coupons.

But no matter how much they wanted to break their heads, they never imagined that one coupon could be broken into twenty pieces, and everyone could grab it together.

"The dog moves a lot."

"But this is also good news. It shows that group promotion can no longer hold on."

"Yeah, that's right."

"They hold this food festival just to attract users, but it is equivalent to putting a target in front of us. As long as we provide fixed discounts for merchants participating in the food festival, less than 40% off, this event will never continue."

"That's right, after three days, the funds will almost come down. It's really the right time, the right place, the right people, and everything belongs to us."

Carrying out activities is the stage of attracting new customers. Choosing to do such an activity at this time shows that the local promotion of group shopping cannot be sustained anymore.

This means that their coverage will not be expanded during the event.

You can hit fixed targets with your feet.

But what happened next was far beyond their expectations.

On Wednesday afternoon, the group-based online food festival reached its peak, and the first batch of merchants participating in the discounts were officially launched.

But what everyone didn't expect was that these merchants were not within the current coverage of the group, but were spread throughout Shanghai, in every corner, even in their key business districts.

"Mr. Luo, something is not right, something is not right."

"What's wrong?"

"The number of users who launched the group food festival...can't be said to be different from what we expected. It can only be said that it has nothing to do with it."

"?"

The managers who received the notice quickly came to the conference room. At this time, the projector was turned on, and the first wave of merchants on the group food list were displayed on the white curtain.

At this moment, everyone had their eyes wide open, feeling stunned and horrified.

This wave of listings are not all merchants that have signed contracts within their own business scope before joining the group, but some brand new chain catering companies.

Some of these chain companies are local and some are from other places. They are all well-known brands in Shanghai, and they have their own exclusive stores in each district and business district.

According to the coupon usage rules currently announced by the group, consumers who get the coupons can choose the nearest store to use them.

In other words, this group-building activity is using the layout of these chain companies to extend its tentacles to all corners of Shanghai, except for some remote suburbs.

At this time, there is no business area for you at all. In my business area, all consumers in Shanghai are participating.

"impossible!"

Robin slapped the table: "How many chain restaurants are there here? More than twenty, involving more than a hundred stores. This kind of scale cannot be completed in half a year. When did they discuss cooperation?"

As the ground pushing manager, Wu Peng was the most familiar with the entire front line. He immediately said: "In the past week, all of them have been running the ground pushing. This can only be magic."

"Unless they have a secret team that is responsible for negotiating chain brands."

"That's impossible, the time is too short. The last time we went to talk to Hilton, it took four months to conclude. They wanted to go the high-end brand route, and they didn't agree to the price reduction at first. They felt it would undermine their high-end products. Positioning image."

At this moment, Cui Yiting, who was sitting on the right side of the conference table, opened her mouth wide. The five characters "Landuan Food Festival" seemed to have turned into needles and pierced into her brain, making her whole head start to buzz. ring.

This is not the first time she has seen a group food festival.

But she never imagined that this thing would be like a boomerang, flying out and then hitting back hard.

"These cooperative brands were negotiated with us when Lashou.com first came to Shanghai..."

"?"

Cui Yiting took a deep breath and immediately opened a compressed package sealed in the D drive. It was some information from the Suixin Tuan period.

She found the folder marked with the last time period, then opened the photo library and rummaged through it, finally picked up the notebook and connected it to the projector.

The picture on the screen was changed to a photo, showing a huge group food list.

"At that time, Lashou had just come to open up the Shanghai market, and was led by Mr. Kang's team. Their entry route was similar to that of today's grouping, but because the surrounding university towns were all within the business scope of grouping, they were targeted by grouping. On."

"At that time, Mr. Kang wanted to clean up this area casually and sent many specialists to go to the market and negotiate with merchants."

"They helped those merchants deliver goods and set up stalls, but they didn't know they had been defrauded until after the sign was put up. What they helped set up was always a group-based offline food festival."

"Mr. Kang...maybe he felt too embarrassed and didn't tell anyone about it. Only those of us who have worked in the front-line market know about this."

"At that time, I also joined in the fun and went to visit this food festival. I organized a group to provide them with venues and publicity without charging any fees. At that time, many brands signed their food festival cooperation agreements for the student market."

"Later, Lashou.com and Nuomi.com continued to target Suixin Tuan. At this time, Pin Tuan also held three food festivals in the university town."

After Cui Yiting finished explaining what she knew, there was no brain at the scene that was not confused or numb.

The direction of the world line is dynamic and multi-directional, not single. Cui Yiting’s words are very simple. You don’t really think that when Nuomi and Lashou are targeting Suixin Tuan, Pintuan will always stay in the university town. Didn't do anything?

Three minutes later, the frozen managers came to their senses and looked at each other, speechless for a long time.

In other words, Pintuan held an offline food festival and used the overall consumption power of the university town to attract many chain catering brands.

From fast food fried chicken to hot pot and restaurants, they all took the initiative to find them.

Why?

Because although college students are poor, they really dare to spend money when they have it.

After the food festival, all brand merchants received a rapidly increasing number of customers, allowing everyone to taste the benefits.

Moreover, the group purchase did not sign a contract with them in the name of online group purchase, but instead signed a cooperation agreement with them as a separate project of the food festival.

Now, the food festival has moved from offline to online, and all offline stores have become their online channels.

Wu Peng suddenly raised his head: "This will make it difficult to fight..."

If the group's business scope is still small, then a 1.2 million event will definitely give them a serious blow.

But now they are scattered in every corner, how do you deal with them? If there is a price war all over Shanghai, this 1.2 million is enough to do anything.

"We can only wait until their activities are over."

"After the event, their local promotion team took a break again and started pushing hard again. Do we have to wait for them for another week? Then what are we doing? Just give up the market."

Robin was silent for a while and then said: "Actually, we don't need to follow this group-building process to make arrangements. What do you think?"

Cui Yiting was silent for a moment and then spoke: "There is really no need to keep an eye on the new business areas of the group. Our activities only need to block their key business areas."

Wu Peng nodded: "Yiting is right. Let's just pretend that this event has never happened before. We still target Yangpu and Huangpu. We will start now as we planned before."

"Yes, we still have a chance. As long as they severely damage their main business area, the group won't be able to survive."

"In the end, it's just a small website. They confused us with their speed at first, but as long as we keep an eye on their core, we can still win with one blow."

After the afternoon meeting, everyone no longer focused on the group's movements, but instead planned a beheading activity to inflict heavy damage on the group.

But not long after, something even more surprising happened to them again.

They realized they had no chance.

On Friday evening, the food festival had just begun, and the activity of collecting free coupons began to become popular among young white-collar workers.

With so many merchants having signed up in the early stages of group-building, at this moment we finally received a promotion targeting user groups.

What catches Lashou.com off guard is that the number of merchants participating in group shopping is still growing rapidly, with no sign of stopping. In just two days, the number of participating stores in the online food festival exceeded 200.

Moreover, in addition to the food section, the basic base of group grouping is still expanding infinitely.

For example, several major business districts in Xuhui have always been areas that major websites focus on. However, at the same time as the food festival started, several of the most popular stores in these business districts were inexplicably closed, and some even They also took the initiative to refund the settlement fee.

At the same time, several movie theaters, KTVs and other entertainment venues also gave up their cooperation with LaShou and Nuomi and officially entered the group business.

After getting the news, everyone at Lashou.com was immediately stunned.

In a complete commercial district, catering and entertainment are very important because they are powerful tools to drive passenger flow. Without their presence, the passenger flow would be reduced by more than half.

For group buying websites, these stores are also the key to increasing daily activity.

They were already prepared to give the group a heavy blow, but what they were waiting for was a heavy blow from the group. This was something that no one expected.

Do you think joining a group to engage in activities means slowing down? No, it is preparing for a grand take-off, like plucking onions on dry land.