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Chapter 533
Born Again: A Journey of Love Rediscovered Novel Chapter 533
Things were prepared a week ago, the impact was made last night, and the hot search hit the top early the next morning.
But when the symptoms started, some things began to get out of control.
Because Internet commerce has entered a stage of rapid development for ten years, this is the first time that a platform has proactively refunded consumers, and the amount involved exceeds tens of millions.
The most important thing is that the part that is refunded in the group purchase is not what should be refunded in the first place, but what they have already eaten.
Chain reactions continue to occur...
The group buying elites and website executives gathered in Kyoto no longer have time to care about the so-called seminars. The phones in their pockets are one after another.
Now it's their turn to make a decision, whether to refund or not, and when to refund.
At this time, if you make one mistake in your public relations, no, even one word is wrong, it will be over, because you will be on the opposite side of consumers.
The first person to make a mistake was Nuomi.com. Their public relations officer issued a statement saying that Nuomi clearly informed consumers when purchasing discount coupons that if the coupon expires, the user will be responsible for it. Refunding the expired fee is against regulations.
So in just a few minutes, Nuomi.com experienced an internet explosion and was criticized to the point where comments were blocked.
Common people are numb. Is this a fucking comment section? This is simply the complete collection of Chinese quintessence.
Not long after this incident happened, Wang Lao, a professor at Linchuan University and a famous economist, stood up and made an analysis of the choice between Nuomi.com and group-buying.
He claimed that the amount of expired consumer coupons should indeed be clearly defined.
If the transaction is not concluded, the money will not be circulated in a real sense, so it still belongs to the consumer in a legal sense. If any website wants to take the money as its own, it will be a robbery.
With the expert platform, consumers have become more motivated, and emoticons of paying back money have begun to appear in major post bars and forums, overwhelming them.
LaShou.com was the second to respond. They learned from Nuomi.com and stated that they would not refund the money, but could resume the use of expired consumer coupons, which meant that the previously expired coupons were now extended.
But within a few minutes, their comment section was closed due to trolls.
Why?
Eighty percent of those expired consumer coupons were issued to first-tier cities, but Lashou.com canceled its business in first-tier cities half a year ago and was kicked out of the group to work in second- and third-tier cities.
What's going on, do I have to go to the next county town to use the coupon? This is a typical case of avoiding the important and taking advantage of the light, fishing in troubled waters. What we want is money, not coupons!
"Too fast. You shouldn't respond at this time."
"The more you respond, the more you add fuel to the heat of this matter!"
"The group building has already controlled everyone's rhythm. We can't follow his rhythm."
Yang Xueyu muttered a few words, and cold sweat broke out on his forehead. When he turned to look at Chen Jiaxin, he found that the other person's eyes were also dazed.
In just one night, the team made only one move and completely turned the situation around.
From a vampire who wanted to run away, he became a good person, and what about them? They were directly put on the opposite side of consumers.
Chen Jiaxin felt like she was being dragged into a quagmire. The more she struggled, the more she was about to sink.
So John Qin's attitude last night was not that of insisting, he really never compromised, and he could really fight back to the point of causing pain to everyone.
"What to do now?"
"We must quickly control the situation."
"Besides refunding everything like a group tour, is there any other way to control the situation?"
While Chen Jiaxin and Yang Xueyu were brainstorming, the door of the conference room was pushed open, and their boss Zhang Tao, Lashou.com boss Wu Bo, Nuomi.com boss Shen Yang, and Wowotuan boss Wang Binliang all walked in.
Behind them were senior executives and their accompanying secretaries.
In addition, there was a man with a goatee in the crowd who kept turning a ring in his hand. He didn't say anything after entering and sat directly on the main seat.
"Let me introduce, this is Meng Yansheng, Mr. Meng, an expert in Internet communication."
Hearing these words, everyone at the scene quickly reacted. It turned out that this was the master who planned a series of "group-funding disconnection incidents."
Meng Yansheng looked at everyone: "We cannot respond directly to this matter, because whether you return it or not, you are helping to join the group."
"If you don't quit, you will become a villain capitalist and make the image of Tuan Tuan even bigger. If you quit, you will be just as good a person as Tuan Tuan, but Tuan Tuan will always be the good person taking the lead in the hearts of consumers."
"In other words, if any of your websites withdraws, consumers will only count their gratitude on the group."
Kang Jingtao pursed his lips: "Then what should we do now?"
Meng Yansheng leaned back on his chair: "He has moved the main contradiction away. We have to move the main contradiction back and let public opinion return to the fact that the funds for the group fight are about to be cut off."
"How to do this?"
"Remind consumers not to be greedy for petty advantages and suffer big losses, making them think that the sudden refund of coupons for a group tour must be a fishing trip, and the purpose behind it is to take away more money. All websites in the future must avoid this point in their responses.
After hearing Meng Yansheng's words, everyone present was startled, and then their scalps began to feel numb.
That's right, the reason why the current group buying is able to pull everyone into trouble is because his behavior of proactively returning expired consumer coupons made consumers feel good.
But what about attacking him based on his motives?
If people think that his behavior is not pure and is for seeking greater interests, it is equivalent to directly breaking his character!
This is like some of the gambling websites that are just emerging now. They always let you win at the beginning, but after you increase your investment, all your money will be taken away in one wave.
Cruel enough! Those who play with public opinion have really dirty hearts.
"Don't respond too much for the time being. Let's slow down the whole pace. We have invited some experts and will respond to this matter at noon today to stimulate public opinion and break his character."
"Once consumers begin to doubt the motives of group joining, the problem of their funds being cut off becomes more real!"
"You know, after spending so much money to pay for expired coupons, the next step in group building is definitely to carry out activities to replenish the blood."
"As long as we control his impure motives to drive the rhythm, as long as he dares to engage in activities, he will immediately be considered by consumers as a prelude to making money, and trust will collapse again!"
Playing with public opinion is different from doing business, so it is more difficult for businessmen to come up with countermeasures on their own, but as long as professionals provide them with a way, of course their ideas will suddenly become clearer.
As a result, many experts who were eagerly waiting to beg for food received the money and began to record videos according to the scripts they gave them.
Some were in suits and leather shoes, and some were gray-haired, sitting upright and facing the camera, speaking in a clear and precise manner, but no one could smell the smell of money in their mouths.
"The Internet is full of traps..."
"Be careful, don't pick up the sesame seeds and lose the watermelon..."
"The group buying market is relatively chaotic, and the public should keep their eyes open and not take the initiative to walk into the pit..."
Subsequently, the captured videos were sent to various celebrities one after another, and were sent out after Meng Yansheng’s confirmation.
Because the popularity of group refunds has not subsided, this thing spread quickly, and because someone spent money behind the scenes, there is no need to doubt the speed of the spread.
They just want to plant a seed of doubt for netizens, and then continue to attack the financial issue of the group purchase, while making time to prepare for refunds.
In fact, this kind of criticism did attract attention in a short period of time. After watching these expert videos, many netizens "suddenly woke up" and asked, "Is this true?"
Is it really necessary to use a small favor to win over everyone in a group tour, and then take away more money?
Looking at everyone's discussions and questions, Meng Yansheng raised the corners of his mouth, knowing that his goal was gradually being achieved.
But what he didn't expect was that after his video was posted, a hot search trend gradually reached the top of the list quietly. When he clicked on it and watched it again, his whole smile froze on his face.
"You only smelled my perfume, but you didn't see my sweat."
At noon, after lunch, people from Dazhong, Nuomi and Wowotuan came to the conference room one after another, holding hands, and found Meng Yansheng, their faces full of confusion.
Because they were paying attention to online public opinion, they suddenly discovered that all the expert videos that had been sent out had been deleted.
"Mr. Meng, why is the video gone?"
"I had someone delete it. You can't post this now. It will be counterproductive."
Chen Jiaxin frowned slightly: "Why?"
Meng Yansheng was silent for a moment and then spoke: "The group-buying commercial is now online, and it is currently trending on Weibo as people pay for expired coupons."
"Are you trying to advertise discounts? Isn't that just what we want?" Zhang Tao couldn't help but say.
"No, that thing... doesn't look like an advertisement, but more like John Qin's own promotional video. You can see it yourself on Weibo. We made a mistake. He is not setting up a group fight." Personality, he has established a personal personality for himself."
After listening to Meng Yansheng's words, everyone took out their mobile phones, opened the hot search on Weibo, and saw a line of headlines.
[John Qin, I speak for myself]
With the popularity of group refunds, this commercial has indeed soared very quickly, and has gradually been reproduced on many websites.
John Qin is very tall, tall and tall, and has a handsome appearance, but many people overlook his other advantage, which is that his voice is calm and magnetic.
At the opening of the commercial, a voice that was not so upbeat or tear-jerking, but very soft and light, sounded with full grip.
"You only smelled my perfume, but you didn't see my sweat."
"You have your rules, I have my choices."
"You deny my present, I decide my future."
"You are mocking me for having nothing and not being worthy of love."
"I pity you for always waiting."
There are three short stories in the first half of the commercial. A beautiful white-collar woman was sexually harassed in the workplace but chose to refuse. A student who insisted on painting but was reprimanded by his parents received an admission notice.
There was also a goddess who chose to accept the gift from the poor boy between the poor boy and the rich second generation who came in a luxury car.
It's just a short chicken soup episode, but combined with John Qin's voice, it vaguely reveals a kind of forbearance and vigorous strength.
When the scene finally changed, John Qin appeared in a suit and leather tie, sitting in a pure white conference room. Opposite him were three bosses who looked mature, stable, and of high status, with a touch of ridicule on their faces.
John Qin in the picture waved his hand and threw out several contracts in his hand. The paper flew in the air and paused for a second, with the share purchase agreement written on it.
At this moment, the light background music suddenly became intense.
"You can despise our youth, we will prove whose time it is."
"Dreams are a journey destined to be lonely. Questions and ridicules are inevitable along the way."
In the picture, John Qin slowly raised his head. In the background of countless criticisms, he clenched his fists and smashed forward expressionlessly.
"But, so what?"
"Even if you are bruised and bruised, you still have to live a beautiful life."
Under the broken glass in the sky, John Qin walked towards the only beam of light in the darkness.
"I am John Qin, and I speak for myself.
After a long time, there was silence in the conference room, and everyone's scalps felt numb.
It's over, John Qin used this commercial, coupled with his previous behavior of paying for consumers' expired coupons, to create a persona for himself that is immune to any rumors!
At the same time, in the comment area of Pintuan's official WeChat account for the commercial, one comment was gradually pushed to the top by everyone's likes, and was seen by everyone.
"Are we being targeted by capitalists when we join a group tour? Is it because he wants to return the money to us?"