Born Again: A Journey of Love Rediscovered Novel Chapter 388

The promotion of university towns in the four first-tier cities is coming to an end, and resources have almost been integrated.

From a business perspective, this is equivalent to isolated islands in the vast ocean. Although the area is small, the good thing is that it can form an independent micro-business closed loop, which is impossible in other areas.

Because the business environment around the university town cannot be said to be very good, but the business types are the most comprehensive.

In particular, the strong cooperation of the Linchuan business gang and the strong assistance of friends in group building made the plan to clear the university town faster than expected.

During the May Day holiday, Tina Tan followed John Qin's plan and arranged for branches in first-tier cities to organize dinner gatherings for friends.

This plan is called visiting xx (city name) in three days.

Before the plan started, they analyzed each business district in the city one by one. After determining the target and location, they started sweeping the streets. Friends only need to carefully evaluate the stores they are responsible for experiencing.

At the same time, Zhihu has also launched a food, drink and fun activity, recommending the top food and ceiling services in your hometown or school that are known to locals.

Online and offline cleaning was done one by one, and after three days Entrepreneurship Base 208 had collected countless materials and information.

In order to process this data, each major branch station also worked overtime to select the merchants and stores with the highest mentions and best ratings, and then produced area maps based on their locations.

There is a map like this in the offices of many group buying websites such as Lashou.com, Suixin Tuan, Nuomi, and Wowo.

But theirs was a national map, while the group map was a route map of each city.

After completing these preliminary preparations, people from the group marketing department began to convene a meeting to study how to get merchants to sign exclusive agreements. The main lecturer was Sun Zhi, deputy manager of the group who used to sell health care products and project director of the Jinsnan Foundation. The method was yy voice.

"When signing an exclusive agreement, it is important not to make the target merchant feel restricted."

"Don't ask for obligations before entering the door. Don't tell the merchant what you need to do for us. This is a big taboo. Your only purpose is to tell the merchant what you can get after signing!"

"Let them feel that they have taken advantage, and taken advantage of them severely!"

"Moreover, you have to package yourself in a very high-end, glittering way, and let them know that if you pass this village, there won't be this store tomorrow!"

Sun Zhi's voice kept ringing in the YY channel. With his cadence and extremely captivating style, he explained the core of the exclusive agreement in a concise and clear manner.

At this time, a user named Jeju Wu Yanzu in the channel typed the word "awesome".

Seeing such praise, Sun Zhi became obviously more excited: "Next, I will invite Manager Tan to demonstrate a general process and steps for everyone."

The icebreaker queen coughed: "I am Tina Tan, and I will cooperate with Manager Sun to play the role of the merchant to be signed."

"Hello boss, I am the group buying manager. Has your store opened a group buying channel?"

"It's enabled. Group buying is very popular now. Who are you and why do you ask?"

"I am the first group buying website in China and the business manager of group buying. I am currently working on the market here and plan to roll it out within half a year. Because the quality of your store is excellent, after discussion by our expert group, you have been rated The representative merchants of this street."

"so what."

"Our website specializes in quality services, and we very much hope to cooperate with high-quality merchants like you. As long as we sign a cooperation agreement, we will provide a settlement fund of 2,000 to 10,000 yuan."

Tina Tan put away his exaggerated voice at this time: "According to the marketing department, the current settlement amount of Lashou.com ranges from 500 to 1,000, so this sentence is very attractive."

Sun Zhi paused: "Manager Tan, please continue."

Tina Tan coughed: "So much? But why are the amounts still different?"

"The one with 2,000 yuan is a pure investment fund, and the one with 10,000 yuan is a deep investment fund."

"What's the difference? I don't dare to take advantage of this advantage unless you explain it clearly."

"The difference is that if you get 10,000 yuan, we will reach in-depth cooperation with you later in the group and become your highest priority online partner. If you get 2,000 yuan, you can find anyone to cooperate with you."

After Sun Zhi finished speaking, he added: "Note that our exclusive signing does not mean we want to deceive merchants. Although we cannot make users feel restricted, the contract regulations must be made clear. The entire signing process must be recorded to avoid subsequent consequences." Trouble."

Tina Tan coughed: "Then I'd better take two thousand. I also want to open more channels to make money."

"Boss, you misunderstood. Even if you sign an exclusive in-depth agreement, we will not prevent you from cooperating with other websites. As long as you do not violate the other party's rules, you can still use the channels of other websites."

"What's going on?"

"Didn't I just say that our business hasn't been established yet? I am the vanguard. I asked you to sign a contract in advance because your store has such a high praise rate. Our agreement will not be finalized until our business is established. Officially effective."

Tina Tan was silent for a moment: "Then I'll sign it after you guys come over."

Sun Zhi smacked his lips: "That's okay, but our settlement amount may not be so high by then. After all, by then... we will be the only website here."

"Then what if you can't spread it? The competition among group buying websites nowadays is huge. A few days ago, the people on this street were people holding hands. In the past two days, people on this street have changed into people doing Suixin groups."

"If we don't come over, then the agreement will be invalid. You should eat and drink these ten thousand, just treat it as a gift from us."

Tina Tan broke away from the actor's state, and his pretended deep voice disappeared: "This is basically the routine of signing a contract. As for the details, I hope everyone can adapt accordingly."

Sun Zhi added: "Group buying is very popular now. Many businesses are rushing to sign in when they hear that a new website is coming out. After all, they can get the entry fee, so this is not difficult. You don't need to do it when doing business." Too nervous."

"Manager Sun is right. The market has been heated up by other websites throwing money at it. Merchants all know that there is money to be made from group buying, so they won't be too resistant."

"Another point is, don't say that you are a salesperson in a group. You can say that you are a manager, regional manager or city general manager. The work badge has been prepared for you. You should dress up and understand yourself. It represents the appearance of group-building."

Sun Zhi couldn't help but speak again: "The boss has a saying that you pay for yourself when you go out. Look at those who are engaged in real estate. They are all in suits and ties. There are five people in a room, four managers and one general manager. , he looks so damn professional."

"Well, your boss is right."

Jeju Wu Yanzu spoke, then took off his headphones and pulled out a score sheet.

Tina Tan's team leadership ability and execution ability each increase by 1, and Sun Zhi's instigation ability, marketing ability, and boss-supporting ability each increase by 1.

Subsequently, the person in charge of each branch station began to distribute name badges and work badges. The name badges were all xxx, the manager of the group business department. The work badge was the one hanging on the chest, with the words "Lashou.com Dipui Employee" written in big characters on it.

"That's not right, boss. Is this the wrong work badge? Why is it LaShou."

"That's right, the boss said, hang your work badge when you go to the street, take it off when you walk to the door of a store and stuff it into your pocket. Go ahead and bring the boss's expectations and honor with you."

"Okay, then why do we need two local pushers? They and I don't live in the same direction, so it's very troublesome to move together."

"The reason why you hang up your work badge of LaShou is to show it to other websites, but if you are unlucky enough to meet a real LaShou employee and are exposed, the two promoters will evolve into war weapons on the spot."

Each city branch began to take action. A marketing specialist led two local promotion staff, and each group of three people was responsible for one area.

The marketing specialist is responsible for finding merchants to sign contracts, while local promotion staff are responsible for security and try to avoid encounters with other websites.

On the third day of the exclusive contract business, Nuomi.com has already rushed to Shenzhen. Relying on Suixin Tuan's merchant resources and funds in hand, it quickly took root in Shenzhen.

However, according to a manager surnamed Wang from Nuomituan who had been in charge of Shanghai University Town, when he was leading a sales promotion in a food street that day, he suddenly ran into an employee of Lashou.com.

Then he was a little arrogant and told people to get out, and even pushed them. When he was pushed to the ground, he suddenly felt a familiar and friendly feeling, and he was in a trance for a moment.

I don't know why, but at that moment he seemed to be back in the university town of Shanghai, that glorious spring day.

They must be the same coach. The manager surnamed Wang said it with certainty, and then shouted that the promotion industry is really fucking involved. How come the promotion people are all martial arts masters?

At this time, in Entrepreneurship Base 208, John Qin couldn't help but nod slightly as he looked at the exclusive signing progress reported from the branch.

What does the group buying website in the small capital round stage do? is the penetration rate and quantity.

If you popularize two first-tier cities and sign contracts with 2,000 merchants, and if you popularize one city and sign contracts with 1,000 merchants, the amount of money you can raise is definitely not the same order of magnitude.

Therefore, companies like Lashou.com and Suixin Tuan are targeting cities and eating whatever they want. They have no idea of selecting high-quality merchants for exclusive contracts.

First, the cost of exclusive signing is too high and the added cost is too huge.

The second reason is that they are busy competing for the market and have no energy to go to merchants.

The third reason is that they don’t have foreign aid information tools like Zhihu, and they don’t know who to sign if they want to sign several exclusives.

However, John Qin was also a little melancholy during this period, because he couldn't help but think, what if he won the war and became a shining positive teaching material for others to learn from, but it was discovered that the history of the group's fortune was actually a What to do about dog history?

Boss John was silent for a moment, left 208, and sat on the sofa in 207 next door for a while. Hey, that's it.

Damn it, what is the bottom line? Only winners deserve to talk about the bottom line.