Born Again: A Journey of Love Rediscovered Novel Chapter 501

In the blink of an eye, the time has entered June, and the temperature in midsummer has gradually become hotter, but the group buying market has rarely remained calm.

This is probably because everyone was frightened after the group upgrade, and because Kang Jingtao dug up his own foundation with a shovel, all websites did not dare to act rashly and could only continue to improve their business in the existing territory.

But the group fight is still a vigorous one.

John Qin truly fulfilled what he said before, becoming a peerless master, and then went down the mountain to bully men and women, and bully men and women.

After they captured Shanghai and Shenzhen, they quickly turned around and went to Guangdong, and now they have eaten up 30% of the market.

The basic base of the university town is the positive image of Tiejun, a martial arts local, who buys genuine products and carefully selects them for group buying. In addition, Zhihu’s huge user base creates a favorable rating list. It also has GIS services and community group buying online.

The same routine, the same advancement technique, even though Wo Wo Tuan was well prepared, there were still some things they couldn't stop.

In addition to Wowo Tuan, Nuomi Tuan is actually also planning to enter the southern market, but they have not touched Guangdong City. Instead, they have been lingering in second- and third-tier cities, planning to enter Guangdong City after adjusting their business structure.

But when group-building gradually gained a foothold in Guangdong City, the owner of Nuomi hesitated for a moment, and finally chose to return to the second- and third-tier markets and stay close to home.

They are afraid that the group will suddenly turn around, make a feint attack, and then turn around and eat up Nuomi's layout in the entire second-tier cities in the south. Then Nuomi will really be unbeatable.

Baidu is currently building a database for its own map application. Once it is complete, it will help them upgrade the GIS service. It is not a wise choice to rush in at this time.

So throughout June, as long as there was news about group buying, most of them contained the word "group buying".

"The group's entry into Guangdong City is fierce, and the king's momentum is undoubtedly revealed."

"The group buying market is still hot. Group buying has made a breakthrough and the market share ranks first!"

"The group has been selected as one of CCTV's top ten trustworthy brands. COO Lana Wei was interviewed: Respect users and remain consistent."

"The valuation of group-joining companies has soared nearly a hundred times, and companies that were not optimistic about the capital market have become the biggest dark horses!"

"From experimentation to practice, group buying took only half a year to capture half of the group buying market!"

Group buying was born on campus. In the early days, it didn’t even dare to reveal its name to the outside world. It hid in university towns. It was only at the end of last year that it had the courage to expand into first-tier cities. Group buying websites that have always been regarded as the first echelon have regarded it as a bastard.

It has carried many "weak" labels along the way, and finally showed the temperament of the industry's devil, going crazy.

However, other websites were not willing to sit still and wait for death, let alone watch the grouping group become the dominant one, so Nuomi and Wowotuan in the Southern Market entered into a business alliance.

The two sworn enemies, Dazhong and Lashou, also began to secretly communicate with each other to prevent John Qin from further deepening his career in Kyoto.

"Dianping's praise list and group bookings are equally high and low, so we can guard against him in both the catering and entertainment industries."

"Lashou can focus on the service industry and concentrate funds in this field. In this way, if the group wants to defeat us one by one, it will have to make two business adjustments, which is impossible to complete in a short time."

"This is the best way."

"Because if he eats up all the markets in Guangdong and Kyoto, he won't have to continue playing."

Chen Jiaxin stood on the headquarters building of Dianping and said with deep eyes.

In the following period, Volkswagen and Lashou indeed differentiated their business priorities and began to shift from opposition to complementarity as planned.

These two websites are not really weak. Such a strong alliance to stagger the business has indeed formed a tight control and firmly grasped the business area, which has indeed greatly hindered the development of the group business.

Because merchants and users are different after all. Users may stay because of convenient services and accurate reviews, but merchants still believe in the idea that whoever has breasts is the mother.

As a result, Tuan Tuan’s business in Kyoto was temporarily suspended.

In mid-June, before the summer solstice, Lana Wei drove a BMW to Linchuan University and delivered a tailor-made suit to John Qin's dormitory.

The well-tailored black suit made his figure very upright, and paired with the bright golden Patek Philippe, he looked inexplicably noble.

Just as he was changing his clothes, there was a sudden click from the balcony. Young Master Cao, who had eaten bad food last night, walked out of the toilet looking disheveled. When he saw John Qin standing in the dormitory in a suit and leather shoes, he was instantly stunned. breathe.

Damn it, if you wear a suit, you will definitely have to show off again!

"Can't see, can't see..."

"Say nothing, say nothing..."

Charles Cao muttered, closed his eyes and walked back to the bed, pulling up the sheets to cover his head, as if he was walking peacefully.

John Qin looked at Lao Cao's every move and was speechless. Damn it, you asked me what I was going to do. Is the friendship between brothers so fragile? Would you rather die than see me?

"I'm leaving, Brother Cao?"

"Brother Cao, I'm going to hold a meeting for more than fifty city managers. Do you agree?"

Charles Cao pretended to hum: "Go early and come back early, I won't show up."

John Qin gave a thumbs up and shouted something awesome, then opened the door and went to Longkai International Hotel.

This was the first city manager meeting held by Pin Tuan. There were more than fifty people from each branch and the managers from Pin Tuan headquarters, making the entire conference hall full.

The first half of the meeting was mainly about summarizing and analyzing previous business, with city managers from each city taking the stage to speak. The focus was on the second half, which was the group's layout and planning for the next step.

"Guangdong City does not need to continue to advance. It is enough to occupy a small area first. We have already reached the doorstep of others. We cannot be arrogant to the end all at once. We should follow the previous routine and do a good job in the core business area."

"In addition, the Kyoto market is currently facing greater resistance because Lashou and Volkswagen seem to be joining forces to put pressure on us."

"It's no wonder. After all, these two are our old rivals. You might be a little scared when you work alone. You have to find a companion to feel at ease."

"Therefore, the team responsible for Kyoto's exhibition industry needs to change its strategy and shift its focus to three aspects."

"In the first aspect, we will continue to carry out rigorous group selection to establish an image of genuine products and maximize the trust of consumers."

"The second aspect is to continue to expand the community group buying area and add more manpower."

"The third aspect is that we subdivide the categories and focus on only one of them each time, such as hot pot in the first week and self-service in the second week. We invest money in it, make large discounts, and quickly accumulate users."

"Because when the two companies join forces, it is more difficult for us to cover all categories. No matter which company we compete with, it will be time-consuming and laborious, and it may lead to a new round of money-burning war."

"So, we first do segmented group buying. With this focus, we can quickly attract consumers."

"Our service level is much higher than that of Dazhong and Lashou. As long as consumers come, they basically cannot leave. After the number of users increases, we will use Xihanheqing's existing channels to focus on group group selection and community group buying. ."

"In this war, we will fight at a fast pace in the early stage, but we must slow down in the later stage to see who loses patience first."

"The points we scored as a team are enough. Even if we don't score a single goal in the second half, we can win as long as we delay."

"As for the managers of second- and third-tier cities, you can take some action recently and take back some of the business areas that were thrown out before to scare them."

John Qin was sitting on the stage, wearing a crisp suit, holding a Patek Philippe in the air, holding a plan for the second half of 2011, and raising a kind smile at the corner of his mouth.

After the city managers meeting, each branch station began to adjust its business.

Shanghai and Shenzhen mainly focus on stability, because other websites are now in a defensive posture, and a surprise attack is unlikely to happen.

As for Guangdong City, it is similar to Kyoto’s strategic plan, which is to change the business direction, focus on a single category, and spend the minimum cost as much as possible to quickly accumulate local users through group shopping.

Group shopping has a foundation in these two cities. Although the market share is not as high as that of the other city, it is more than enough to focus on a single category.

And just as John Qin planned, although the business areas of group-sharing in Guangdong and Kyoto have not expanded, the increase in the number of users is still very considerable.

Because you invest all your money in one category, you will have enough money to spend on discounts.

Even if some people don’t like hot pot, how can they not be tempted when they hear about 30% off, 40% off, or instant sales for one dollar?

During this process, the group selection was officially launched, all offline advertisements were replaced with new ones, and there was a crazy emphasis on buying genuine products and going to the group selection.

Volkswagen and Lashou were actually confused throughout the whole process, because their idea was to sign a large number of merchants, form an entire business area, and then retain users to gain market share.

However, Tuan Tuan directly changed its business direction, using large discounts in subdivided categories to continuously accumulate users, instead of rushing to sign up for stores. This step really surprised them.

But later they understood that group joining was different from them.

The biggest difference is that he is doing self-operated group-buying and group-buying delivery.

It may not have its own business area, but as long as there are users and channels, they can still do business.

This actually goes beyond the scope of group buying, and is more like the e-commerce approach. I directly use channels to supply products to users, bypassing the physical stores that you sign contracts with, and my business chain is still established.

"Fuck, can this thing still be played like this?"

"Can it not be the point? The point is where do their supply channels come from?"

"I don't know, I've never heard of them looking for channels."

"Damn, that's really weird. It was the same in Shanghai back then. If they said they wanted to do strict selection, they would do it. If they said they wanted to do community group buying, they would do community group buying. It was as if the channels appeared out of thin air."