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Chapter 392
Born Again: A Journey of Love Rediscovered Novel Chapter 392
At four o'clock in the afternoon, John Qin and his party landed in Shanghai and headed to the University Town sub-station.
The temperature in summer was so high that I was sweating even if I took even two steps. A few people did not go out and just stopped a taxi on the side of the road.
Along the way, they passed by bus stops, subway entrances, and even the LED screens on top of the taxis they passed were filled with advertisements for Sui Xin Tuan.
Suixin Group, which has received financing, is now indeed very wealthy. Not only is it advertising overwhelmingly, but it also invites many celebrities to promote it. The word Suixin can be seen everywhere on group purchases.
However, when they approached the university town, there were fewer such advertisements. This showed that Tina Tan had clearly drawn the blockade line, and also showed that the force suppression in the early stage of the group fight was really effective.
On the one hand, the fighting ability of the group push group is really amazing, and the capture is fast and good.
On the other hand, those people have indeed ignored the potential spending power of the college student market and do not think this area is worth the effort.
Tina Tan was waiting in the office early in the morning. Seeing John Qin, Lana Wei, Lucy Lu and Dong Wong, the icebreaker queen couldn't hide her excitement.
She has been working outside for three months. Although there is no shortage of colleagues around her, no matter how they get along day and night, she still feels that the people in 208 are closer to her.
"How is the situation in Shanghai now?"
Tina Tan turned to look at John Qin: "The advertisements of Suixin Group are getting more and more fierce, but the number of local promoters has been reduced by nearly half. I did some research yesterday and found that they divided the Shanghai base camp into two teams. I went to take over the business in Kyoto."
John Qin nodded: "It's like Ye Ziqing's style. After all, Lashou.com and Nuomituan have also raised money. If we don't grasp this time difference, it will be difficult to have such a good opportunity in the future."
"Boss, I actually have a question that I'm very confused about."
"Tell me."
Tina Tan pursed her lips: "The battle in the four major first-tier cities is so difficult, why don't they go to the second and third tier cities?"
John Qin sat on the sofa and took a sip of tea: "Because they all wanted to kill each other when their opponents were still weak, so they concentrated on fighting, because in their view, only those who have the courage to enter first-tier cities can be considered opponents. If you don't deal with them first, you will always be afraid of being tricked."
"Can't you watch the other person's size increase with your own eyes?"
"Yes, secondly, industries based in the four major cities can also raise more funds."
"Then will they keep fighting like this?"
"Not necessarily. When they fight each other to the point where they can't hurt each other, they will turn their attention to second- and third-tier cities, but by then someone must have lost."
Lana Wei glanced at Tina Tan at this time: "Qingqing, the boss hasn't eaten yet."
Tina Tan reacted immediately: "Boss, let's go eat first?"
"Don't worry, I'll take a look at their website first. You can open the page and show it to me."
"Oh, alright."
Tina Tan turned on the computer and opened LaShou.com, Suixin Tuan, Nuomi.com and Wowo Tuan.
John Qin browsed through it and found that the framework of these websites had not changed much from the beginning. At most, it was a little smoother, but the gameplay and functions were still at a very primitive stage.
These people are probably too busy fighting against their opponents. No one has the time to stop and think about products and services. They always think that there will be opportunities to do these things when they win.
After a long while, John Qin clicked twice with the mouse and announced that he was going out to eat, and specially ordered a restaurant called Red Maple Leaf.
"This restaurant is quite good. How did you know about it, boss?" Tina Tan was a little surprised.
"Suixin offers a 40% discount for group purchases. It's not a waste. In the future, you can buy coupons for team meals through Suixin. I think it's cheaper to buy them together and it's much more comfortable than eating boxed lunches. You can also improve the food occasionally." Buy more expensive ones."
John Qin looked around the office: "As well as these office supplies, you can go to Suixin Group."
Lana Wei leaned into Tina Tan's ear: "The boss sat in 207 all morning before he came, saying that he wanted to fully relax the bottom line."
Tina Tan suddenly realized: "Oh, so that's it."
Afterwards, the group went to the Red Maple Leaf Restaurant for lunch. After returning, they met with the employees of the Shanghai branch, and took them to buy expensive coupons at Suixin Group. In the evening, they went to a large restaurant to have a meal. .
When it was time to check out, the waiter at the front desk informed them that they had won a prize and had gifts. They could go to the Sui Xin Tuan sub-station on the street in front to get a rice cooker.
This is actually a way to increase user stickiness. It is not advanced. It mainly makes you feel that the more you use it, the more advantageous it becomes.
John Qin didn't have time to pick it up, so he handed the phone to a salesperson.
When the local promoter went to redeem the money with his mobile phone, he still had the LaShou.com sign on his chest, which made the people in the Sui Xin Group disgusted. He thought to himself that we are competitors, and it’s too much to bully people by using our discounts for a dinner party. Damn it, report back to the headquarters immediately!
That night, the atmosphere at the Suixin Group headquarters was very solemn.
"Lashou.com is back in Shanghai again?"
"I don't know, but I think we should be careful. If we spend money to hit the Kyoto market, Lashou.com may not be interested in Shanghai. I think we should convene a meeting with all management to customize a plan to defend against the enemy. "
Ye Ziqing carefully put himself into the perspective of LaShou.com and constantly analyzed the tricks in it. That night, he convened a meeting with senior executives.
The content of the meeting was how to continuously expand our market share while maintaining the existing market, and how to avoid being attacked by others.
"Mr. Ye, everyone under me says that the people who hold the hand net are good at martial arts, and there is a golden snake that wraps around their hands and sticks to their bodies and cannot be shaken off. This is ridiculous."
"Yes, Mr. Ye, Nuomituan also said that the local pushers of Lashou.com are a group with high combat effectiveness, but LaShou.com refuses to admit it."
Ye Ziqing thought for a while: "Let the people on the street keep a close eye on the situation in the past few days. Let's stabilize the market in Kyoto first and then deal with it."
So on the next day, people from the Sui Xin Group began patrolling the streets. People who saw the signs couldn't help but take a look.
At the same time, John Qin was following his local promotion team on the streets of the non-university town area. Firstly, he wanted to see what the current business atmosphere was like under the overwhelming advertisements of Suixin Group. Secondly, he wanted to get familiar with the area. to cope with the later layout.
But after walking a few streets, they suddenly noticed that someone was following them behind them, and they lost all time to turn around.
John Qin frowned, and after thinking for a while, he looked at the supervisor of the local promotion team: "How long has the Lashou.com sign been hanging?"
"I've been using this since I started signing exclusives."
"LaShou.com is currently focusing on the markets in Kyoto and Shencheng. Using their brands will easily reveal the truth. Keep it in your pocket for now. I will make a batch of Nuomi.com's brands for you in a while."
"Why don't we make more types of bar bosses, Wowo.com, Tuanbao.com, 24-coupon. We can change them one by one so that no one can figure out who is who."
After hearing this, John Qin turned to look at him, a little surprised: "Okay, what's your name?"
The director of local marketing puffed up his chest and said, "Boss, my name is Xu Kaixuan."
"Damn, the name sounds nice too, very good, very good, very good."
John Qin said three words in a row that were very good and kept the name Xu Kaixuan in his heart.
In the later stage of group buying, guerrilla warfare must no longer be possible, because when those group buying websites find that with the support of capital, no one can easily defeat their opponents, they will definitely give up fighting each other and turn their attention to the second and third tier markets.
In this way, the layout of the second and third lines of the team will be fully exposed, and you have to fight even if you don't want to.
At that time, Tina Tan will be transferred back by himself. Looking at the whole country, there will always be someone in Shanghai who will take the lead.
Xu Kaixuan is a good person. First of all, he is very dog-like and fits the temperament of their company. In addition, his name is very auspicious. Superstitious bosses like employees with auspicious names.
Xu Kaixuan...
Not bad.
John Qin walked forward nonchalantly and continued chatting with Xu Kaixuan: "How old are you Kaixuan?"
Xu Kaixuan pursed his lips: "I am twenty-nine this year."
"Twenty-nine, ok, you're already a supervisor. Do you have a girlfriend?"
"I'm already married. My wife and I met in college. We got certified a few years after graduation, and then we came to Shanghai to develop together."
John Qin nodded: "Have you bought a house?"
Xu Kaixuan shook his head: "How can it be possible? It is very difficult for outsiders from ordinary families like us to buy a house in Shanghai."
"Work hard and you will have a chance."
"thank you boss."
John Qin walked a few steps and suddenly turned to look at him: "You are already married, so you should know what is the best gift to give to your mother-in-law when she comes to visit her for the first time, right?"
After hearing this, Xu Kaixuan thought for a while: "I remember when I first came to the door, I took a box of donkey-hide gelatin and some beauty tea, but no one drank it until it expired. It was flashy."
"go on."
"I think it would be better to buy some jewelry, something that I can keep with me. Besides, my mother-in-law is also a woman, and as long as she is a woman, she likes jewelry."
John Qin thought for a while: "What about sending it to my father-in-law?"
Xu Kaixuan smiled: "It's much easier to give gifts to my father-in-law. Just cigarettes and alcohol. Boss, you want to give gifts to your father-in-law and mother-in-law."
"Are you kidding me? I don't even have a girlfriend. I just want to find out in advance."
"oh oh."
John Qin stood at the street corner and thought for a long time, then suddenly said to Xu Kaixuan: "If I give the wrong gift, will I be disliked?"
Xu Kaixuan shook his head: "That's not true. Giving gifts is a ritual. It's best if they can be delivered to your heart. It doesn't matter if you can't."
"you sure?"
Xu Kaixuan was stunned for a moment and thought to himself, boss, do you have a mother-in-law or not? Why are you so cautious?
John Qin waved his hand directly without waiting for his answer: "Forget it, you go back first and inform Manager Tan that I won't be going back tonight."
"Boss, where are you going?"
"Visiting relatives."