Born Again: A Journey of Love Rediscovered Novel Chapter 306

On the freshman admission day, except for Linchuan University, universities across the country are equally busy, such as the eight university towns in Shanghai.

From dawn in the morning to the afternoon when the sun sets, a large number of freshmen enter the campus, and the freshman gift packs containing Zhihu’s promotional materials are sold one after another, which is not a big deal. It's a rush, but it's somewhat like supply exceeds demand.

Students travel thousands of miles away from home to study, and they cannot take daily necessities with them. What the freshman gift package captures is this supply and demand relationship.

John Qin cleverly used this as a propaganda carrier to turn traditional marketing from passive to active.

But when the student who bought the big gift package opened the box and saw the DuangDuangDuang female college student on the promotional page, the fan, the clothes hanger, and the outer packaging of the shampoo, he still couldn't help but doubt for a moment, thinking to himself, what kind of school did he go to? Not a serious university?

"Is it so big? I don't believe it. I want to see it with my own eyes."

"Look at this advertisement, come to Zhihu forum to meet me? Good guy, this is an adult website, right?"

"I've heard that college life is good, but I didn't expect it to be this good. Is this really something I can see?"

"Could this be my first lesson in becoming an adult?"

On the other side, the local promotion staff of the group group division also arrived at their respective promotion points and distributed advertising fans to students passing by the school gate.

Although September is already the end of summer, the temperature across the country has actually remained high. After a series of hassles such as signing in, paying fees, and receiving cards, the students were sweating profusely just standing, let alone leaving.

Therefore, the blue advertisement on Zhihu went viral very quickly, and some students who accidentally missed it due to the crowds came back to ask for one.

When Zhihu fans are waving all over the campus, the invisible sense of atmosphere becomes a booster for marketing.

Everyone has a round fan of the same style. Who wouldn’t be curious to see it? Especially the appearance of the eight school beauties standing in a row on the fan is really pleasing to the eye.

Sweet, sexy, ladylike, enchanting, white moonlight, every school beauty represents a function of Zhihu.

From social chat, to content sharing, to secret confiding, online updates, hot search news, hobbies and friends, alumni recommendations, in addition to studying, these functions can meet almost all online daily life of college students.

At first, the students who received the fans just wanted to fan themselves, but after cleaning up the dormitory, going out for a meal, taking a walk, and their mood gradually returned to calm, most people were attracted by the content on the fans.

Nothing else, the girl up there is really pretty.

After admiring the eight school beauties each with their own sense of beauty, Zhihu’s website and marketing words will naturally break into their sight.

What can happen to new students? After completing the formalities and making the bed, the rest is free time, so it’s not too much for me to go online, right? As a result, the teenagers who went in and took a few glances could never come out again.

This website is really eye-catching!

In addition to these welfare posts that can attract attention in an instant, after Dong Wong's continuous content upgrade for a month, Zhihu's field verticality has become very high.

Whether it is daily sharing, topic discussions, story serialization, or various talent shows, the appeal is quite high.

At around three o'clock in the afternoon, the temperature dropped slightly. The team leader of the Zhihu Promotion Team of the Shanghai Branch of the Songjiang University Town Branch brought a bulging stationery bag.

Opening the stationery bag, there are various integrated seals inside, with round-headed cone-shaped seals on the top and lids with their own ink pads on the bottom.

The branch team leader took out these seals and gave one to each of his fifteen local promotion employees.

"Be careful, don't get caught."

"clear!"

As soon as the words fell, the fifteen people in charge of the campus promotion went to the university they were responsible for. Amidst the chaos of freshman admissions, they sneaked into the campus, pulled out the seals, and posted on the school bulletin boards, route guide maps, welcome signs for freshmen, and food. A card stamped at the window or in the lecture hall.

[Social networking site used by college students across the country]

[Website: **********]

After the seal comes out, there are only two lines of small words, but no matter where it is, it is particularly attractive.

For example, when you look at a document, you will subconsciously glance at the signature and seal first. This is caused by human habits. As a result, it fell into John Qin's hands and became a marketing routine.

However, this "Operation Stamp" is not targeting freshmen, but all students in the school. As long as someone can catch a glimpse, the content on the stamp will definitely be noticed.

This is the most efficient and cost-effective way to divert traffic, and is very suitable for John Qin, a prostitute with a physique like a monster.

"Team leader, my Chapter card is finished."

"My card is over, and grandma's. I was almost caught by the school security. It was really exciting. But Lu Qiang's seal was lost when he was escaping. I don't know if anything will happen."

"It's okay, as long as no one is caught, wash your face later and let's go out for a dinner. Oh, by the way, are the last group of people back?"

"Team leader, I'm back. The task has been successfully completed. However, I saw a sentence on the door panel of the men's toilet in the teaching building. I am 0 and I want to find a 1. What does this mean?"

"This is called binary, and it's something only programmers know. You haven't even gone to high school, so it's useless to tell you."

The local promotion operation in eight university towns in Shanghai went on for a whole day, and the registration rate in the background began to gradually increase. In the evening, it reached an unprecedented peak, so that the number of newly registered users exceeded 10,000 in an instant, and the speed was frightening. Suna was shocked.

Boss Dog only used a few DuangDuangDuang to create such an effect. Is the essence of this world actually Tese?

Great, I am not the only one in this world who likes Sesu.

Susan hummed excitedly, then exported the growth data table, generated a PDF, and sent it to all strategic partners of Zhihu according to the email address left by John Qin.

At night, when the lights were on, when the brand CEOs opened their mailboxes and saw the line graph that almost showed a 90-degree upward trend, their faces were filled with incredible expressions.

Isn’t the efficiency of this ground push too exaggerated? Is the communication power of the Internet really that powerful? No wonder Boss John keeps saying that the Internet era has arrived and all business in the future will depend on traffic. It seems that he is not deceiving people.

The key point is that this is only the first day. Over time, who knows what this traffic pool will eventually develop into?

Susan: "Sese is so awesome."

Strategic Partner: "The Internet is awesome."

This is the different judgment results caused by the information difference.

Susan believes that the rapid growth of new users is entirely due to DuangDuangDuang, while brand owners believe this is because the Internet itself has unparalleled communication speed.

But what is the reality?

In fact, the line laid out by John Qin is very complex and precise.

From the ground up, John Qin grasped the needs of freshmen and promoted the first-step gift package and group fan for new students. The effects of passive promotion and active acceptance are vastly different.

In addition, there are also routines of getting stuck everywhere, which also successfully achieves the long-term timeliness of marketing activities, so that even if the local promotion ends, the marketing effect will continue.

In addition, there is also the eye-catching feeling created by the "Duang" style propaganda body, and the linkage that makes new users want to stop in the shortest time.

The most important thing is to choose the right time for freshmen to enroll.

At the right time, right place and right people, John Qin took marketing to the extreme in almost every detail, so that the entire combo boxing gave people a silky and smooth feeling.

But because the online content is produced by 208 and the offline push is done by the Wanzhong branch, they can only see part of it, and few people can see the whole picture of the push.

But few doesn't mean there are none.

At ten o'clock in the evening, in a villa in Sheshan Manor, a stack of information was placed on the mahogany desk. It included content analysis of the Zhihu website, observation data of local promotion actions accurate to the minute, and local promotion data. On-site shooting footage.

Next to these paper materials was a storage box with the words "New Student Enrollment Gift Package" written on it. Next to the storage box was a cone-shaped seal with a round head.

Qin Jingqiu and Feng Shihua were sitting at the table, looking through the pile of information carefully, their expressions looking serious and serious.

The Feng family is also a leader in Shanghai. John Qin can't hide it from them when he comes here to promote. Even if it's some small details, as long as they want to know, there are no secrets.

Out of love for Nancy Feng, and also out of inspection for her future son-in-law, Qin Jingqiu specially arranged for someone to keep an eye on them for a day. Originally, she was afraid that they would encounter difficulties and wanted to help them secretly, but she did not expect that the person sent would not even know the person's identity. The promotion pace has not kept up.

"What do you think?"

Qin Jingqiu pursed her lips: "I realized that I underestimated Xiao Nancy's heart."

Feng Shihua raised his head and looked at his wife: "What should I say?"

"Anyone can build a campus network. As long as they have content and are willing to spend money, the chances of success are high. But no one can match his speed, not even me. His promotion efficiency is too high. From last year to now , this guy’s tricks are really endless, he can do things in one month that others take three years to do, do you know what this means?"

"What does it mean?"

"Fast means that he is always one step ahead and can make more arrangements."