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Chapter 294
Born Again: A Journey of Love Rediscovered Novel Chapter 294
On the last day of July, the market research activities in four first-tier cities came to an end. Fifteen people piled the collected information together, which looked thicker than the Xinhua Dictionary. It can be seen that although everyone was having fun, they still treated their work seriously. Extremely serious.
Especially Felix Lu, while conducting market research, he also cooperated with the Vanzhong Marketing Department to complete an online marketing campaign.
At noon that day, John Qin left Shenzhen with 208 people, went to a seaside city suitable for vacation, and rented two seaside villas.
During the day, they barbecued, played volleyball, chatted and bragged, and at night they gathered the information while enjoying the sea breeze. The leisurely vacation made everyone happy.
The summer vacation lasts for two months. If you really want to stay at home all the time, you will definitely not be able to stay. The half-work, half-play life like theirs is more interesting.
During this period, John Qin showed the little rich woman's abdominal muscles twice. She was so greedy that she wanted to touch them. But John Qin still said that good friends can only look at them and not touch them. Touching her would be a foul, and friendship would end. Not pure anymore.
"A man with a love brain is really a pervert. The boss actually developed abs?"
"Yes, the boss lady just said she liked him, and he really practiced hard for two months. He really loves me."
"My boss is a bitch to be a boss, but he is definitely a perfect boyfriend."
The girls in 208 were whispering for a while, looking at the boss's abs again and again, and feeling a little like touching them.
"Work hard, and whoever completes the task first will be touched first." John Qin said generously.
Nancy Feng looked at him coldly: "John Qin, I want to kick you."
"How can you protect your food so well if you touch it without losing any pieces of meat? This is wrong. For an outstanding people's entrepreneur, why not do something that can motivate employees to work well without spending any money?"
"Then what task can I complete before I can touch it?" Nancy Feng asked seriously, looking at his abdominal muscles.
John Qin put down the clothes tucked under his arms: "I won't let you touch me. How can I touch you if you touch me so easily?"
"But I want to touch it."
"Nancy Feng, I found that you are really lustful."
The little rich woman snorted coldly, but her eyes remained glued to John Qin's abdominal muscles and refused to move away. She was obviously greedy.
By the beginning of August, 208 had sorted out all the research reports from the four cities, put them together, and sent them to the Pintuan·Wanzhong branch.
Based on this first-hand information, all employees in the marketing department were divided into four groups. Each group started to make preliminary preparations for promotion based on a city's humanistic environment, business characteristics and people's living habits as much as possible.
208’s summer trip is actually building a framework for Zhihu’s promotion, determining the direction, and fixing the anchor.
As for more details, they need to be improved and supplemented after the framework is set up.
How to develop a local promotion team, how to efficiently create waves in university towns, how to shorten promotion time, and how to stabilize traffic after achieving the goal.
These are all things that everyone should consider after the summer vacation.
The trend of group-building has not yet arrived. Whether it is waiting for the wind to come or chasing after it, it will be a long wasted process for enterprises.
But fortunately, the market in Linchuan has matured, and self-sufficiency is not a problem. As long as it is not a waste of money, John Qin can fully cope with it.
During this wasted period, John Qin planned to complete two goals first.
First, use Zhihu’s promotion to cultivate a professional local promotion team, form an efficient promotion plan, and reserve it for group booking.
Second, use Zhihu’s local promotion network to build offline sub-stations that are conducive to group building.
After completing these two goals, John Qin can ensure that his foundation will continue no matter how fierce the competition becomes after the storm arrives.
Because doing Internet business is like flying a kite. If the wind is too light, it will not fly, but if the wind is too strong, it will easily break. When competing for the market, the wind and waves must be unprecedented, so you must insert the ground anchor before waiting for the wind to come.
Zhihu...University Town...Traffic Pool...Group...Payment License...Market Share.
John Qin wrote a long chain on the paper, tore it into medium-sized squares and put it in his wallet.
While flying around the South China Sea and North China for 208 days, constantly researching market information, the Wanzhong Branch has never been idle.
At the beginning of the summer vacation, Vienna Hotel Chain and Hongjin Dining Entertainment revealed their intention to reach strategic cooperation with them, and they wanted to advance and retreat together and promote together.
Although the main body they were interested in was group shopping, through the efforts of the Ministry of Commerce, what was finally achieved was a bundled marketing plan between major chain companies and Zhihu.
In addition, there are some third- and fourth-tier chain brands born in Linchuan, such as Zero Hour Convenience Store, Burger King Fast Food Restaurant, Desheng Pizza Shop, Yujia Catering, etc., all of which have been tied to the chariot.
In other words, when this summer is over and Zhihu officially begins nationwide marketing, what he brings with him is the power of the entire Linchuan.
The Linchuan Municipal Government was very interested after learning the news, and even formed a special negotiation group, hoping to gather the power of more Linchuan brands into this marketing.
With the strength of the city, we can ride on the wind. No matter what the final result is, this will become a political achievement that can be indelible.
Of course, if this project is done well and several national brands are born, it will play a huge role in the industrial upgrading of Linchuan.
To this end, the leaders of the Linchuan Municipal Government specially invited John Qin to attend a work meeting in early August to carefully report the details of the Zhihu promotion project.
On the eve of the promotion, he received government endorsement, which was undoubtedly the best help for John Qin, so he ended his vacation early and bought a ticket to fly to Linchuan.
"I'm going to Linchuan for a meeting these days. You can hang out for a few more days. Buy your tickets on the 5th and go home. Wong and Lana will be responsible for leading the team for the remaining few days."
"Okay boss."
John Qin turned to look at Susan: "How far has the website upgrade work progressed?"
Susan reached into his bag and took out his notebook: "After accessing the student status information, we cleared most of the social accounts, upgraded the personal homepage, updated the following and making friends functions, and added the same school section and classmates Campus friendship function."
"Writer, what about the content?"
"We have deeply optimized the content, selected a group of topics that college students are most concerned about, and conducted secondary guidance."
John Qin nodded: "Be prepared for everything to deal with the Zhihu promotion. This time, we will fly faster and better."
After a short meeting, John Qin packed up his things and flew to Linchuan with Nancy Feng.
The little rich woman is really too clingy to him. It would be impossible for her to stay alone in this strange city. Although she is lively and smart when following John Qin, once she doesn't see John Qin, she will immediately become timid and cold. , even if Lana Wei and Susan are around, she will still feel scared.
For her, the only person who can bring her a sense of security is John Qin, which is an obvious psychological dependence.
At six o'clock in the evening, John Qin landed in Linchuan. Wang Peixiang from the Vienna Hotel specially sent a car to pick them up and took them to his hotel.
Since John Qin landed, several bosses in Linchuan have already started arranging dinner parties.
Everyone knows that this seminar is led by the Linchuan Municipal Government, and the protagonists of the seminar are John Qin and his Zhihu, so no matter what the reason is, the face must be given.
Moreover, everyone has experienced group marketing and knows that although John Qin is young, his strength cannot be underestimated.
"I'm going to a banquet tonight, can you stay in the hotel and wait for me?"
Nancy Feng glanced out the window, her eyelashes trembling slightly: "But I really want to stick to you."
John Qin reached out and pinched her pink face: "This banquet is different from our 208 dinner party. The ingredients are very complicated and the people are also very complicated. I don't want your pretty little face to be seen."
"Then let me touch your abdominal muscles, and I'll wait for you at the hotel." Nancy Feng has learned to make conditions.
John Qin narrowed his eyes: "You have already thought about it, right?"
"No, I'm not as smart as you think."
John Qin was silent for a moment, then opened up the short sleeves he was wearing and lay back, closed his eyes, his heart skipped a beat, and put on an expression that showed he was willing to be ravaged.
Seeing this scene, the little rich woman with a cold expression slowly stretched out her hand, and then touched it randomly. The color in her eyes gradually began to ripple, like a silly tabby cat.
If the police come to check the ward, they will be arrested directly without asking. There will be absolutely no unjust, false or wrongful convictions.
Because this is a sentimental transaction, a naked sentimental transaction.
"Okay, let's stop here."
"No more touching for a while, just a little while."
"I treat you as a friend, but you just want to touch me..."
Half an hour later, John Qin left the hotel room after being ravaged, found a place to calm down, adjusted his size, and then went to the Longwei International Hotel for the dinner.
In the brightly lit banquet hall, many fat-bellied bosses were chatting away with smiles on their faces.
These people are all considered successful people in Linchuan. They are fat and rich, and they can be regarded as financial backers no matter what industry they are in. John Qin came to see them in order to maximize the benefits of the promotion effect.
"Mr. John, long time no see."
"Long time no see, Mr. Liu."
"The business scope of group tours is getting wider and wider now. My son has just entered high school, and now he will buy group tickets for class reunions."
Before the banquet, the boss at the table focused on group buying. After all, for Zhihu, which specializes in social networking, group buying that can be directly linked to money is what attracts the most attention.
Their pre-meeting contact was actually to re-confirm whether John Qin really did not promote the idea of joining a group.
If so, they would still prefer to join a group instead of Zhihu.
It's just that John Qin is very familiar with things in the wine shop, and his words are impeccable and cloudy, which makes people feel that they can't understand the depth for a while.
But who would have thought that an hour ago, this old man at the wine table was an innocent young man who could be ravaged by others.