Born Again: A Journey of Love Rediscovered Novel Chapter 452

In the following period, Linchuan ushered in a week of sunshine. Although the temperature was still low, it was much better than the previous period.

John Qin has been keeping an eye on the news about the group buying circle during this time, understanding the trends of each company.

"Dianping has entered Kyoto and is expected to roll out to four major first-tier cities within two months and quickly penetrate the market. The first round of discounts is directly at half price, and there is even a one-dollar flash sale event."

"As expected of a well-established lifestyle service website, it's really awesome."

"In addition, Nuomi has released news that it has raised 150 million yuan, but the situation at the Shanghai branch is not bad. Nuomi's first choice should be the LaShou market. According to the news fed back by Sun Zhi, the same is true for Shencheng. ."

"It seems that without funds, LaShou.com is like a toothless tiger, becoming the softest persimmon."

John Qin listened to Ye Ziqing's report and analyzed the current situation.

In addition to second- and third-tier cities, Nuomi's two most important business areas are in Shanghai and Shenzhen, and his opponent has always been LaShou.com.

Lashou.com is a giant group buying website. It has always been accustomed to spending money to fight. It has a very domineering style and has made many enemies. For nearly a year, they have been fighting against Nuomi.

This time Nuomi took the lead and got the funds, so she will definitely give him a slap in the face.

As for group shopping, although it accounts for one-third of the Shanghai market, if we want to fight a quick battle, Nuomi’s first goal is to win hands.

Because everyone knows that winning in group-building is not about money. Compared with LaShou who has no money, it is the most difficult one in the entire market. If you want to achieve results in a short time, you must continue to be friendly with group-building and focus on attacking. The territory of holding hands.

The current second- and third-tier markets are already saturated, and the biggest tree must attract the most attention.

As for LaShou.com, back then they were able to overtake other cars in corners because they had spotted the big tree that attracted the wind. Now, they themselves have become that big tree that attracts the wind.

"Inform Sun Zhi to be prepared. If Nuomi encircles and suppresses Lasha in Shanghai, we will take advantage of the situation and expand our business and survive."

"Have you thought of this for a long time when you immediately sent Manager Sun to Shencheng to establish a team after New Year's Day?" Ye Ziqing couldn't help but ask.

John Qin pondered for a long time: "That's right. The business areas of Nuomi and Lashou are both overlapping. No matter who raises the funds first, they will always give the other party a hard slap. This is inevitable, because everyone who does group buying wants to unify the market. ."

Ye Ziqing thought for a long time: "So after settling in Shanghai, the second goal is not Kyoto, but Shencheng?"

"Kyoto is too difficult to fight. The headquarters of Lashou.com is there, and the opponent is the public, which has long been famous. Compared with Shencheng, the water in this city is deeper."

"But Mr. John, the war will end. Nuomi has the funds. When they eat La Shou, we will become the only target."

"Senior sister, do you think that after Nuomi eats the handle, it will eat me?"

"I have this worry..."

John Qin picked up the tea cup and took a sip: "Lashou will not sit still and wait for death. The reason why he has not received the funds yet is because he cannot accept Ali's terms. But if he is really pushed, even dogs will jump over the wall."

Ye Ziqing was silent for a moment: "Mr. John, I don't know if what I said is right, but I came up with a rule when I was doing Xixin Tuan."

"tell me the story."

"When the boss fights with the second boss, it is usually the third boss who dies. If La Shou also gets the investment, we may be even more unlucky, because then we will become soft persimmons."

John Qin thought for a moment: "Let's do this. When Lashou.com gets the funds, we will immediately reveal the gossip to the outside world and say that we have also raised funds."

There was a hint of surprise in Ye Ziqing's tone: "Really or not, we have also raised funds?"

"not yet."

"Then...how to announce it to the outside world?"

"We are not a listed company, so what's wrong with bragging? If LaShou has raised more money than Nuomi, we will announce it to the public a little more than Nuomi. If there is less LaShou, then we will have more money than LaShou. We will not do it. Third child, let’s be second child!"

"Empty city plan? But we don't have money. Won't they know it as soon as they test it?"

John Qin put down the tea cup: "How do you know I don't have it?"

Ye Ziqing: ...

John Qin didn't explain too much, hung up the phone, and thought about how I, Cao, would be treated when the news of the financing came out.

On January 9th, it snowed heavily in Kyoto, and Dianping’s advertisements were all over the city, so fast that people were caught off guard.

Discover a better life, start with Dianping.

One-stop life service platform to make life better.

This website originally provides daily life services, and has a lot of merchant resources, and rankings are readily available on their website, so Dianping’s entire attack is very fierce.

The pure white snow and the orange posters formed a magnificent landscape, which looked beautiful.

Although it is not a holiday, the market in Kyoto is still booming. This is the strength of established websites.

Heli Lao Hot Pot, Grilled Fish with Green Sichuan Pepper, Xitian Milk Tea, Mr. Xianhui, Burger King, Yangji, Snack Convenience Store... These brands have accumulated a very good reputation. When encountering this trend, they directly blossom everywhere.

Helilao is about warmth and service, Qinghuajiao is about good taste and self-service side dishes, Xitian is about hunger marketing, Burger King is about crazy Thursdays and shameless pull-and-step style, and Yangji is about affordable fast food and snacks. .

They have skills, unique features, and are still in the spotlight. You can't even imagine how capable they are.

In addition, brands in the fourth and fifth rounds have also begun to follow suit.

They first deployed in second- and third-tier cities. Based on the market decline of group buying websites, they developed extremely quickly. At this time, they hurriedly went to Kyoto to deploy, and it felt like they were running too slowly and could not make money.

Pedicure shops, coffee shops, beauty shops, clothing brands, beverage brands... they abound.

At the same time, at the group headquarters, a meeting on Business Closed Loop 3.0 was also officially held.

Their previous layout was mainly based on location, such as which stores are next to which stores and which stores can complement each other.

This time, they carried out linkage and upgrades for existing business districts.

You can order Xitian while eating Heli Lao, because it is not far away and there will be someone responsible for delivery.

And when you shop in several other stores next door, you can also enjoy Helilao's manicure, massage and other services.

Hotel brands have cooperated with convenience stores, supermarkets and other brands. The products are delivered directly without any premium. If you open a box of Smurfs at will, it is not only a big brand, but you can even win a lottery.

You can also ask the waiter to help you use the intercom to order food from a nearby Yang Ji, and a dedicated person will deliver it to you upstairs.

Moreover, it is not impossible to choose home manicure and massage at the hotel.

In addition, according to John Qin's requirements, mature brands need to help third-, fourth- and fifth-tier brands grow rapidly in the non-competitive product field.

For example, store location selection, channel supply, and surrounding information can all be shared. This time, they want to achieve true wealth first and then wealth later.

"Today is January 15, 2011. Joint marketing of 3.0 will officially start at the end of this month, and the pilot will be in Kyoto."

"If there are any problems, we will adjust them immediately, and if we have any suggestions, we will give them direct feedback."

"After this upgrade, the VIP value of Xihanheqing will be infinitely higher, because there are always people who don't like online shopping, or are unwilling to shop online, so our offline membership plan will continue to advance."

"After that, we still have a long way to go. It could be three to five years, ten or eight years. I hope that everyone can cooperate sincerely and build on the past and create a better future."

Under the winter sunshine, John Qin sat in a conference room in a suit and leather shoes. After saying the last word, he slowly raised his head, and the audience burst into continuous applause.

After the meeting, the layout and training officially began.

John Qin specially transferred a group of people from the local promotion team to go there. On the one hand, they will continue to familiarize themselves with the market, and on the other hand, they will help establish linkage relationships with strategic marketing cooperative brands.

This is just like John Qin's early morning, noon and evening delivery in Linda. Taking advantage of the distance, he used the customers diverted by Dianping for secondary sales, allowing the market's consumption power to be further tapped.

At this moment, John Qin brought all the benefits of group buying to their peak and magnified them infinitely.

Not to mention other brands, just Xitianba, a milk tea shop that was born on campus and currently has branches all over the country.

There are many brand valuations, but they are definitely in the hundreds of millions.

After this 3.0 upgrade, Xitian’s brand value will continue to rise, with basically no end in sight.

John Qin borrowed three million from the rich woman back then and gave her a milk tea brand with a market value of several hundred million as a gift three years later. If word got out about this, the effect would probably be explosive.

It's just that she is still naive and doesn't know anything. She has no idea how much her good friend loves her.

John Qin stretched out and looked at the bright sunshine outside the window, feeling particularly comfortable.

At the same time, Nuomi's activities were also carried out in Shanghai and Shenzhen.

Instead of offering a 50% discount this time, they used another gimmick, which is called getting 100 back for every 100 purchases.

These two activities actually have similar meanings, but the biggest difference is that the 50% off coupon is not instant. It doesn’t matter if you buy it at the beginning of the month or consume it at the end of the month.

But if you get one hundred points back, you must make your first purchase.

As a result, the order volume of Lashou.com plummeted, and the entire branch was in a gloomy mood.

But worry is worry, but I really can’t bear it because I don’t have money.

Yang Xueyu of the Shanghai branch has not been interested in how to maintain his current business recently, but he is very interested in running away with a bucket.

Cui Yiting's pressure was even greater because she once again experienced the situation that Suixin Group faced back then.

"Manager Cui, our newly launched activity of punching in and redeeming points has produced data."

"How many?"

"Thirteen..."

"Only two digits!?"

The little secretary pursed her lips and did not dare to say that it was actually nine. They felt that it was really embarrassing that there were not even two digits, so they secretly clicked a few times using their own accounts.

Cui Yiting was silent. She joined LaShou because it was the largest group buying website at the time. It was very popular and had the aura of a king. However, she never expected that LaShou would eventually become a weakling.