Born Again: A Journey of Love Rediscovered Novel Chapter 382

"Welcome to this episode of Focus on Entrepreneurship. This time, the guest we invite is John Qin, the first Learning Star of Linchuan University and a famous young entrepreneur in Linchuan."

"Hello John Qin."

"Hello host, hello everyone in the audience, I am John Qin."

"Let's talk about Zhihu. It is said that so far, the number of Zhihu users has reached 10 million? The average daily active volume is about 3 million?"

"Yes, Zhihu has become the largest campus social networking site in China."

"how did you do it?"

"I think the reason why Zhihu Campus is successful is ultimately because our team is composed of college students, and we understand better what college students need."

"I heard that while you founded Zhihu Campus Network, you also established a group buying website called Pintuan? The group buying industry is so popular across the country now. Is there anything you want to share with everyone?"

"The founding of Zhihu encountered a period of funding shortage in the mid-term. The plan for group building was determined during that period. We can only get to where we are now by monetizing traffic and feeding back Zhihu."

"In other words, Tuan Tuan is a tool used to raise Zhihu. Can it be understood this way?"

"Well, the emergence of group sharing has indeed nurtured Zhihu in a certain sense."

"Now that group buying is so popular across the country, do you have any plans to continue this project?"

"There is no such option in the current plan. After all, I am only a college student and my ability, financial resources and energy are relatively limited."

In early April, the sky outside the window was overcast, and the light rain continued since the morning. The whole of Linda looked like a spring rain.

At this time, the canteen of Linchuan University was playing a video of John Qin attending a news interview some time ago.

In the picture, the study star is sitting on the sofa in a suit and leather shoes, chatting with the female host in black stockings, with a modest and kind smile on his face.

"Damn, look, I'm so handsome!"

Charles Cao felt very uncomfortable: "You are so handsome, I have been so damn thin during this time."

John Qin looked at his plate: "Then this chicken drumstick..."

"Don't even think about it, even if you can't eat it, I have to eat it!"

John Qin's cunning plan failed, so he had no choice but to raise his head and continue to watch the TV in the cafeteria, admiring his every move.

During this period, in addition to attending classes, he also accepted interviews every day. Because the group buying craze has started, the host would more or less ask about group buying during the interview.

After all, in their opinion, there are so many people doing group buying now, so John Qin, who started to establish a group buying system as early as 2008, should have a lot to say.

John Qin usually replies that I am a student, I have no money, and I am afraid.

Everyone also understands his mentality, because the current group buying market is really terrible.

So far, there have been more than 600 group buying websites in China, and various group buying advertisements have appeared in various TV programs.

From March to April, after a month of competition, several group buying websites have now become somewhat famous.

The first is Lashou.com. With abundant funds and various publicity campaigns, it has quickly entered the market of the four major first-tier cities and continues to encroach on the number of merchants.

The second is Suixin Tuan, known as "the first group buying website in China". They have adopted a sub-site cooperation model and dispatched people to every city. The number of team members has exceeded a thousand people in an instant, and they have employees all over the world.

Then there is Wowo.com, which uses a more avant-garde approach, which is to cooperate with communication operators to send advertisements directly to users’ mobile phones.

In addition, the coupons purchased by users on Wowo.com will also be sent to their mobile phones via text messages, opening up a consumer era where users can enjoy discounts by showing the text message code.

Back in early March, each of these group-buying websites still had its own territory. Although they were eager to expand, the focus of their business was to stabilize their own territory.

But before long, the market reached saturation, and hundreds of companies fell into a melee without any surprise.

How to fight? Burn money.

Advertising is already full, so retaining users has become the top priority.

You get a 20% discount, right? OK, I’ll give you a 30% discount, right? Then I'll get 60% off.

In this way, it lasted until April. Lashou.com directly offered a 40% discount, and you can also enjoy an additional discount by joining their membership plan. It was like a free gift, and the happy consumers couldn't close their mouths. They said this to their hearts. Does it fit?

But the problem is that if you give a discount, they will also give a discount. Users simply follow whoever is cheaper, and there is no sense of belonging at all.

Then can you stop the discount?

No, because if you stop discounting, you won’t even have any hair left.

As a result, this battle for the market has evolved into a war of capital consumption, and using money to exchange for the market has become an unspoken rule in the industry.

But empty consumption like this is destined to not last long, so the most popular group buying websites are trying their best to raise funds and to outlast each other.

At three o'clock in the afternoon, the light rain has not stopped and the temperature is slightly cold.

In the passenger hall of Linchuan Airport, John Qin held two bouquets of flowers and received the Lana Wei and Susan teams who had returned from Kyoto.

After two months of going out, they have all lost weight, but their eyes are extremely bright, and they can tell at a glance that they have gained a lot.

"Thank you for your hard work, everyone."

"A boss who doesn't work hard is what he should do."

"Let's go to the Immortal Juxing Tower. I'll pick up the wind for you."

Arriving at Juxian Building from Linchuan Airport, the accompanying staff were arranged to move next door. John Qin, along with Lana Wei and Susan, entered the box specially reserved for them in Juxian Tower.

As soon as he entered, Lana Wei took out a contract from his bag, which was an exclusive licensing agreement from Gaode.

Susan also took out a notebook, which contained her inspection records in the ocean supply chain and her thoughts on the commodity management system.

After reading it carefully, John Qin raised his lips and said, "Half the battle is won. I'm scared for them."

"What should we do next?" Susan couldn't help but ask.

"How long does it take to build a product management system?"

"I have sorted out the ideas, but it will take me about three months to make a mature product."

John Qin nodded: "What about the lbs connection?"

Susan thought for a while: "If the two projects are to be done together, I'm not sure how long it will take."

"Can it be finished before the end of the year?"

"This is no problem. There are still nine months until the end of the year, which is more than enough."

John Qin looked at the date: "It's almost time. Let's do something big. The sense of ceremony should match. Lan Lan, help me reserve a room at the Longkai Hotel. Call the branch managers over and let's work together." Have a meal."

Good guy, Long Kai has made arrangements. Lana Wei knew that the boss was serious about it, so he nodded immediately: "Okay, I'll make arrangements when I get back."

"No rush, eat first, Nanako too. Eat more good food to supplement your nutrition. Your work is the top priority in the mid-term development of our group."

Top priority? Susan thought for a moment: "Boss, give me a glass of water."

Worri, this female programmer surnamed Su is a bit frivolous! John Qin muttered in his heart, then quickly poured a glass of water for her and offered it to her.

After returning from Juxian Building, Lana Wei sent party notices to supervisors at all levels via email, while John Qin began to stay up all night thinking about the details of the promotion and preparing for tomorrow's troop deployment, almost staying up all night.

It wasn't until six o'clock in the morning, when it was almost dawn, that Boss John climbed into bed to catch up on his sleep. When he woke up again, it was already three o'clock in the afternoon.

Seeing that it wasn't long before the banquet started, he washed and dressed and planned to go out.

After learning that John Qin was going to the Longkai Hotel, Master Cao and the others followed him no matter what. In the past few days, the cafeteria was full of news about John Qin, which made him unable to even eat. He has lost weight now. Now listen to He said that he was going to Long Kai and wished he could fly over and give him a slap in the face.

"It's not impossible to go and have a meal, but you have to sign a confidentiality agreement." John Qin laid out the conditions.

"Sign it, I'll give you a break, and I'll sign the prostitution agreement!"

Charles Cao slapped his chest loudly, and then asked: "What is a confidentiality agreement?"

John Qin glanced at him: "Forget it, I can't explain it. You'll know when we get there. Are Lao Ren and Chaozi going?"

"Go, I haven't tried anything from the International Hotel before. This is definitely not to be missed!"

In fact, in today's banquet, eating is not the focus, but the meeting is. No matter how much you order, it will be a waste, so John Qin simply called Nancy Feng and his friends to the dormitory.

This is called riding a bicycle to go to the bar. Save money when you need it, and spend money when you need it.

At around six o'clock in the evening, it was getting dark, and a large number of people gathered in the lobby of Longkai International Hotel.

The manager in charge of security rushed over with a team of security guards and stood guard on both sides of the hall door. Later, the core employees of 208 and the supervisors of each branch arrived one after another and found that they could only enter after signing a confidentiality agreement.

Seeing this formation, everyone felt a little uneasy, thinking that something big was going to happen today.

When everyone enters the hall, the projection prepared in advance starts playing the video.

The first half of the video shows the growth of group buying websites every month, the middle part shows the various advertising and marketing done by these group buying websites, and the second half is a pie chart of the share of these group buying websites in various cities.

This video is not exquisite, even a little rough, but the advantage is that it is intuitive and many things can be understood at a glance.

Everyone stood in the splendid hall, and after watching it for a long time, they were shocked in their hearts.

To be honest, they also know that there are many group buying websites on the market, but no one can imagine that there are so many. Moreover, the battle in the four major cities is so fierce. It is obviously as if the eyes are red with blood. It is simply terrifying. Extremely.

At this moment, John Qin walked onto the stage, holding a microphone in his hand, and waved to Wendy Wen, and then the TV turned off.

"Group buying websites are very popular recently, and everyone should know about it. Even if you don't, you should know it after watching this video."

"Everyone here has started my business with me since 2008. Even those who came later have experienced the city-wide promotion of group grouping. I know that everyone has been thinking whether group grouping should be done or not. What is the boss's attitude? What are you thinking about?"

"I can tell you now that I am waiting for the right time, waiting for the concept of group buying to become clear among consumer groups."

"In 2009, besides Linchuan, how many people knew what group buying was?"

"I don't know, right? If you take it literally, you may think that group buying means group shopping, and you don't know anything else."

"But things are different now. After the explosive popularity of more than 500 group buying websites, people all over the country now know that group buying means saving money, being cost-effective, and convenient. Spending money and not buying in groups is simply unacceptable."

"Then it's time for us to play."

After the words fell, the whole place was silent. Many people couldn't react yet, but then, an uproar suddenly sounded.

The most excited among them are the core employees of 208. They know that their boss has been waiting, so they are a little impatient. Now that they finally have the opportunity, they can’t wait to rush to the market and strike hard.

At this moment, John Qin waved his hand to signal everyone to be quiet, and then the voice came out again through the speakers.

"The main reason for inviting everyone to dinner today is to announce this matter. There are also some other things that I hope everyone can understand first."

"We have to play, but our thinking needs to change. We cannot play the same game as them. In summary, we must first determine two key points in our promotion strategy this time."

"The first focus is to surround the cities with rural areas."

"The battle in the first-tier cities is too fierce. Everyone is desperate to burn money. As you know, I am worth tens of millions and I am not afraid of them at all. But I think this is too stupid. Damn it, make some money." It’s not easy, we can’t all join in.”

"So we first focus on second- and third-tier cities to avoid their competition and gain market share quickly."

"After Lashou, Wowo, Suixin Tuan, etc. fight to the death, they will definitely move to second- and third-tier cities. At this time, I will turn around and steal their homes, trading the market of second-tier cities for the market of their first-tier cities."

"Of course, it's not that we don't do front-line business, we do, but we only do front-line university towns, and we don't touch anything other than university towns."

"The second important point is that we have to spend our money wisely."

"You have also seen the style of other group buying websites. They spend crazy money to sign merchants. We don't do that. We screen for quality and sign suitable high-quality merchants from the user's point of view. We also want to sign exclusive contracts, even if we pay three times or even five times. You must also sign an exclusive contract."

"For example, there are ten merchants on a street, and the dealer spent 200,000 yuan to sign them all. Then we will choose the best one and buy it out directly for 200,000 yuan."

"In the early stage of the promotion, we allowed these merchants to participate in group buying on other websites, but they must stop when I want to stop."

"Subsequently, I will send you a detailed manual of tasks according to departments. I hope everyone will go hand in hand and tell the entire group buying market for me that their emperor is back."

Listening to the sound coming from the speakers, on a table on the left side of the banquet hall, people 503 and 208 had different expressions and various postures.

The little rich woman was drooling. Her shining little eyes didn't blink. From her expression, you could tell that she was obsessed with John Qin and her brain was in a state of shutdown.

"My big bear."

Nancy Feng pointed to the stage and looked back at the people around him.

Charles Cao, on the other hand, covered his face with tears streaming down his face, saying to himself that I was just trying to avoid being fucked, but it turned out that this time it was better and he gave me a live version.

Holding a meeting for so many people, talking about killing this and that, isn't this what he has always dreamed of? Depend on!