Born Again: A Journey of Love Rediscovered Novel Chapter 383

After the mobilization meeting, the Ministry of Commerce and the Marketing Department each divided into twelve teams and went to second- and third-tier cities to promote the first step of the plan and sign contracts with merchants.

Later, Tina Tan personally led people to Shanghai to organize the promotion and operation of the university town.

When it comes to fighting, it is very important to have the right time, place, and people. Changes in these three conditions often have a very serious impact on the outcome.

Now, the concept of group buying has been hyped up, and the first batch of self-owned funds of other group buying websites have been exhausted. The university town is equivalent to a fortress, which is easy to defend but difficult to attack. Therefore, the right time, place and people are gathered together, so why not do something? Things would be such a waste.

Before setting off, John Qin specially gave Tina Tan a fancy name: "From now on, you will be the icebreaker queen Tina Tan."

The corner of Tina Tan's mouth twitched: "Boss, can you give me a nicer name? This name sounds like a monster."

"Do you think holiday nuclear bombs sound good?"

"this..."

John Qin stretched out his hand and swung it forward as if grabbing a pole: "The name is for a good omen and also to give the enemy a strong deterrent. The name Breaking Ice is very suitable."

Tina Tan pursed her lips: "Wong calls him Chef God because he cooks delicious food. Felix Lu calls Xiucai because he has actually done this. What about me?"

"Do you still remember when the group was operating as a university town, you stayed at Linda and developed the market yourself in order to lead your subordinates to make money? We were so passionate at that time, Tina Tan, no matter how far we have gone Stay away and never forget what you are best at."

Tina Tan was stunned after hearing this, and then pursed his lips: "Boss, I promise to complete the task."

"Go, take my hope and glory with you."

On April 12, Tina Tan led the local promotion team to prepare to leave for Shanghai.

When we arrived at Linchuan Airport, the member channels of the Linchuan Commercial Gang were fully open, and the journey was smooth. Even our luggage was taken away for security inspection and returned in person.

At this time, half of the group division was completely empty, leaving only a technical department.

In order to ensure the feasibility of the mid-term promotion plan, John Qin asked Holiday Nuclear Bomb Nanako to recruit a new group of programmers to protect the lbs service and merchant management system.

Before mobile devices became popular, even if these things were made, their effectiveness would be reduced.

So John Qin is not in a hurry, but his only imperative is that these two systems must be mature and reliable.

In addition, John Qin also gave Susan another hidden task, which was the design and development of the internal management system.

With the development of the national plan, there will be more employees in the future team building, and the size will also increase sharply in the past two years. How to efficiently manage the national team and effectively implement the responsibility to everyone, almost all depends on the line. on the system.

John Qin is very confident about his people, but he will never allow the so-called concept of being outside and not accepting his orders. This is a taboo.

"Boss, when I went to Ocean Supply Chain, I only looked at the cargo management system, but what should I do to manage people?"

"The names are different, but the principle is the same. As the business develops, each city will have a general manager, followed by managers, supervisors, and then all employees who come into contact with the front-line market, hierarchically."

John Qin made a gesture of stepping down: "You can think of managers and supervisors as the storage warehouse of the logistics park, while employees are the goods that need to be constantly mobilized. That's it."

Susan thought thoughtfully for a moment, then nodded.

"The idle period of group buying websites is coming to an end. All websites are looking for ways to raise funds. Next is the stage when small capital enters. During this stage, we focus on the second and third lines and will not be involved in the battlefield. But when big capital intervenes, many It's not up to us."

John Qin looked at Susan: "I'm very poor and can't beat those big investors. I can only survive the second round. By the third round, our only chance is to provide good user services."

Susan nodded: "Promise to complete the task."

"Work with my hope and glory."

John Qin patted her shoulder and turned back to Entrepreneurship Base 208.

Dong Wong has been planning campus activities for group promotion since last year, but it has been put on hold due to the early wait.

Now, he is leading the content team to fully optimize the plans prepared in advance, and plans to cooperate with the actions of the Marketing Department and the Commerce Department to help promote the group tour within the university town.

Online and offline, front and back, until mid-April, all initial arrangements have been made.

This operation was the largest in John Qin's entrepreneurial history, but like the spring rain that day, it was a bit moisturizing and silent.

Except for the impassioned speech at the Longkai Hotel, everyone followed John Qin's instructions, walked in brocade clothes at night, and kept diving.

Just as John Qin expected, group buying in first-tier cities is so popular that people are jealous, but group buying in second- and third-tier cities is not so lively. These websites that only dare to stay local are small in size and have unstable structures. Funding is even more stretched.

It is much easier to fight them than to fight those crazy guys in first-tier cities.

The most important thing is that all the brands in the Linchuan Business Gang unconditionally cooperate with John Qin's actions, providing money and people if he wants.

From 2009 to 2010, Xihan Heqing's joint operation model has been continuously harvesting the market, and at this time it finally contributed its own strength.

At the end of April, Burger King, Xitian, Helilao, Qinghuajiao, Snack Convenience Store, Weiner Hotel...a number of Linchuan brands updated their advertisements and added group buying and group shopping on the basis of the original promotion. , save worry and save money.

After a year of marketing, these brands have always had a relatively bright brand image among consumer groups, so they are far more influential than TV advertisements.

Taking advantage of this trend, teams that settled in second- and third-tier cities began to fight quickly, and local promotion operations were in full swing.

But some local gangs are unethical, especially those small group buying websites. Based on the concept that those who are barefoot are not afraid of wearing shoes, and those who are local are not afraid of outsiders, they say that I, Ye Liangchen, am a local, so what do you think?

As a result, he was beaten.

At this moment, the local promoters who had been transferred to contract workers realized, "Hey guys, it turns out that the things we trained for two months are used in this way."

What about high-end business wars, what about giving guidance to the world, what about the ups and downs between talking and laughing, this story tells us that real business still relies on the hard work of both fists!

Then, not surprisingly, the local gangs and the local push team were sent to the police station.

Because it was a local gang who took action first, and what can I say about the quality of the group promotion...a bit doggy, a bit rogue, and it is said that there was a law professor from the 985 University behind him to provide technical guidance, so that in the end, the mediation took a long time, and the local The gangs didn't get any advantage.

According to a local promotion manager of a group buying website in Changsha, he really saw the highest level of cheating that day.

"Those people scolded him harshly, but they didn't take action until we couldn't bear it anymore and pushed him. As a result, we were pushed to the ground."

"They've practiced the Dragon Claw Hands, you know? It's the one played by Jet Li in The Heaven and the Dragon Sword. Every move is exactly the same."

"However, we don't resist too much. We're just getting paid, so we won't risk our lives. We can just fight if we want to, and then we'll blackmail you to death!"

"I ended up at the police station and they called a lawyer directly."

"Have you ever seen someone who brings a lawyer to a fight? He is said to be a university professor!"

"Later we left the police station and reviewed it during dinner in the evening and realized, damn, it turned out that these people were even trained to curse."

"I knew then that I might not be able to play."

"Think about it, many offline brands that have become popular recently only cooperate with them, and their employees are even more rogue than us. What should we do?"

"But our boss was still unconvinced and asked us to arrange for people to keep an eye on them. But guess what we found?"

"Those people carry weights for five kilometers every day and have special coaches. They are just here for us."

The target cities in the second and third tiers were successful in the first battle. Taking advantage of the exhaustion of the idle period, the group successfully settled in Changsha, Wuhan and Xi'an, bit by bit encroaching on the local market, not too fast nor too slow, focusing on quality services.

At the same time, John Qin came to the Entrepreneurs Club in the western suburbs and played golf with eight mine bosses.

There is no comparison between the mining bosses in Linchuan and the top mining bosses in other provinces, but even the boss with the least assets has a net worth of one billion. After the policy tightened and the minerals were fully nationalized, these bosses They have nothing left, and the poor only have money.

John Qin calls them the Eight Heavenly Kings, because these eight are the pillars of the Jinsunnan Foundation. They often drink tea and chat together, brag about playing basketball, and live comfortably every day, as if they have no worries.

If you want to brag, you are really hitting John Qin's gun, so the Eight Heavenly Kings like to listen to his chat.

What's the point of shoveling the ball into the hole with one stick? What’s interesting are the stories you hear while playing.

The most important thing is that these eight bosses were carefully selected by John Qin. They all basically have some level of education, are relatively enterprising, and like to try new things.

Another key point is that these coal bosses have strong financial resources, but respect their professionalism. They have invested in many brands in Linchuan, but have never intervened in management and operation. This kind of character is wonderful.

"Mr. John has done group buying again recently?"

"Yes, I see that the market is relatively hot, so I'll give it a try."

"If you have anything to say, I have plenty of money."

"You don't need it yet, at least not yet. I will definitely ask when the need arises."

John Qin was sitting on the open-air sofa, leaning on a club, looking at the vast green field with a smile, his eyes following the skyline farther and farther away.