Born Again: A Journey of Love Rediscovered Novel Chapter 419

After explaining Lana Wei's next tasks, John Qin also took advantage of everyone's presence to hold a meeting with the Linchuan Commercial Gang's current strategic cooperation brands.

In the first, second and third rounds of marketing, Xihanheqing’s development path is to follow Zhihu, use university channels to cultivate the market, and then sink.

But this time, Boss John suddenly changed the marketing path and asked them to take the lead in deploying in second- and third-tier cities. In addition, 80% of the fourth and fifth rounds of cooperation lists are foreign companies. Such differences will inevitably arise. Some suspicions.

Is it xenophobic, is it treated differently?

The strategy for building a national market has always been to build a strong reputation in first-tier cities first, right?

The first three rounds of strategic marketing have gone so well, and major brands are now starting to bloom across the country. Why not continue to follow such a mature and stable path?

Especially the market in the first-tier cities is so hot due to the group buying business. It is pure profit to deploy in the first-tier, but it is a bit confusing to turn around to the second-tier and third-tier, isn't it?

"What do you think?"

"I'm a little hesitant."

"That's not what I said when I came here before."

"And you can't get financing qualifications in the early stage..."

"Why does it feel like a guinea pig?"

There were many related whispers, but John Qin did not specifically explain it at the meeting.

These foreign companies actually have a presence in second- and third-tier cities, and many of them are even from second- and third-tier cities, and have similar development experiences to Linchuan’s brands.

Starting the layout from here can reduce costs on the one hand, and make things easier on the other.

Because doing business is all about connections. You introduce me to city resources, and I introduce you to supply channels. If we all work together, we can actually advance it faster than in first-tier cities.

In addition, why the layout of second- and third-tier cities is related to the strategic plan of group building in the later stage, this cannot be disclosed in advance.

The most important point is that the local brands in Linchuan were developed step by step by following John Qin, but these brands from other places were not, so the mutual trust and cohesion between everyone was not strong.

Although he is bound by a strategic contract, John Qin does not want the brand he has raised to be different from his own.

Then the rest is a question of trust.

Are you willing to choose a new development path?

This is actually a kind of preliminary screening of partners.

On that day, five companies voluntarily withdrew from the strategic cooperation plan because they felt that John Qin's development plan was not consistent with their own development paths.

Under the guidance of Lana Wei, the remaining cooperative brands began to be deployed outside the business districts of various cities operated by Xihan Heqing.

"The trend has been achieved, the trend has been achieved!"

John Qin stood in front of the fountain in the group building, looking at the reflection in the water, and was so handsome that he wanted to cry.

At the same time, at the Shanghai Suixin Group headquarters, the office they had rented for five years was mostly empty.

At the scene, computers, printers, water dispensers and stand-up air conditioners all disappeared, leaving only some documents that had not been taken away, scattered on the ground worthlessly, heralding a silent departure.

At this time, Ye Ziqing looked out the window at the dark night, silent for a long time, and there was no sadness or joy on his face.

Recently, most of the management teams of Lashou.com and Nuomi.com have withdrawn from Shanghai, leaving only one team for market management. This was a good opportunity to fight back, but they ran out of money.

In fact, when Lashou.com and Nuomi.com joined forces to enter the Shanghai market, they have been abandoned by the capital market.

Because after two rounds of financing, not only did they not open up a new business circle, they even lost most of their original market. Under this situation, no capital would be willing to continue to waste time on them.

Now the market share of 24Quan and Wowo.com has far surpassed that of Suixin Tuan. Even unaccustomed foreign websites like Manzuo.com are crushing them. In this case, even those market promoters who cultivate Gu can only Choose to pick a more powerful Gu insect.

Looking back on these crazy seven months, where did they lose?

They started to appear on the stage in Shanghai at the beginning of the year, and they became famous and moved forward without hesitation. At that time, they knew that there would definitely be competitors, but they did not expect that competitors would appear so quickly.

Within five days, the handle network came online, blocking their way to the Kyoto market.

Suixin Tuan's development plan was immediately interrupted, and they had no choice but to go south to Shencheng.

However, the number of team members expanded significantly in a short period of time due to the increase in the market, resulting in unclear power distribution, chaotic management models, and lagging information transmission. They did not know the news until the day after Shen Cheng's supervisor was poached.

At that time, the Shenzhen market that had finally been conquered completely collapsed.

Later, in order to survive with their arms broken, they sold their business resources to Nuomi, and persuaded Nuomi to go south to Shenzhen to restrain the handlers, which bought time for financing and re-stabilized the market.

If the previous steps were all wrong, then this step definitely put Suixin Tuan on the right track.

But who knows, their next decision will be wrong.

Zhou Zhenhao led his people south to Shenzhen in an attempt to avenge their past humiliation. As a result, old friends and sworn enemies joined forces, turned their guns, and shattered their business in Shanghai. Faced with a two-on-one situation, they no longer had the chance to try and make mistakes. .

In this crazy money-burning industry, failing to raise money is equivalent to an early death sentence.

This is not what the national market does.

Senior sister, do you want to be a sheep or a pig? 

Ye Ziqing chuckled, reached out and pulled off the cap of the pen, and signed his name on the acquisition agreement in front of him.

Although the current value of Suixin Tuan has been cut in half, fortunately the industry is still booming. They packaged and sold their business and team, and with the funds supported by their families, they were able to barely go ashore.

As for the rich second generation, there is always a way out when doing things, otherwise everyone would not be so reckless at the beginning. This is the advantage of having someone to help take the lead.

"Ziqing, have you finished signing?"

"Well, it's already signed."

Zhou Zhenhao looked at her with his hands in his pockets: "Then let's go out for a meal?"

Cui Yiting also appeared behind him: "Let's have dinner together."

"good."

In a Japanese restaurant in Jing'an, Ye Ziqing, Zhou Zhenhao and Cui Yiting were sitting on the tatami, eating in silence. Although their expressions were calm, they had complicated emotions that no one knew about.

This feeling is like having a dream. It started out as a beautiful dream, but the dream turned into a nightmare. Now that the dream is gone, in addition to the painful sense of loss, the three of them feel inexplicably relaxed.

"I'm going to LaShou.com."

"?"

Zhou Zhenhao suddenly put down his chopsticks: "Kang Jingtao called me the day before yesterday and asked me if I would like to work for them as a marketing manager. They are now opening up second- and third-tier cities and are in urgent need of manpower."

Ye Ziqing looked at him with some confusion: "Your family is considered a famous big business, but you are actually willing to be a small marketing manager?"

"Of course I'm not doing it for money, I just have been in this industry for so long and I really want to witness the birth of the final winner."

"Did you choose Lashou.com because you thought it would be the ultimate winner?"

Before Zhou Zhenhao could answer, Cui Yiting took the lead and spoke: "Currently, Lashou.com has the biggest advantage. If not it, who else could it be?"

Ye Ziqing turned to look at Cui Yiting: "Are you planning to join LaShou too?"

Cui Yiting nodded: "Zhenhao and I have similar ideas. After struggling for so long, we have to witness the winner with our own eyes, right? Ziqing, you... didn't receive the call?"

"I accepted it, but...I refused."

Ye Ziqing tucked her hair behind her ears and took a sip of the sake in her glass: "I have been unconvinced since the collapse of Jiuhui.com and always felt that it was not my fault. But during the time I was doing Sui Xin Tuan, I suddenly understood , I really don’t have the ability to be a leader."

Cui Yiting paused with her chopsticks: "There are many factors for failure. Ziqing, don't put all the pressure on yourself. John Qin is just standing and talking without pain in your back."

"But I will be thirty next month. Don't thirty-year-olds still dare to admit that they are mediocre?"

"I'm going back to Linchuan, and I will never do group buying again."

Ye Ziqing wiped his mouth: "Oh, by the way, I said before that we would dismiss the customer service center, but this is such a pity. How about leaving it to me?"

Zhou Zhenhao and Cui Yiting looked at each other, then nodded.

Early the next morning, Zhou Zhenhao and Cui Yiting took an early flight to Kyoto and arrived at the base camp of Lashou.com to attend the city managers conference.

The main topic of this meeting is the rapid layout of second- and third-tier cities and the strict defense of competitors.

At this stage of development, in fact, the major group buying websites have a somewhat clear understanding of the rules of the game. You may not win if you do it quickly, but if you can do it steadily, you will definitely not die miserably.

Therefore, Lashou.com has made very careful arrangements for the later layout. This arrangement is mainly for Dianping and Nuomi Tuan.

Nuomituan and Lashou are old rivals. Although their performance has always been mediocre, they must have their own set of things to persist until now.

Although Dianping entered the market late and has not made any outstanding achievements so far, this website has been providing life services since 2003, and its user base and loyalty are very high. But Yi Ming will definitely be a surprising opponent.

Such potential threats may be far more terrifying than head-on enemies.

After the conference, Zhou Zhenhao joined Luo Ping's team. Luo Ping is the general manager of the Kyoto market and is now assigned to the front line, responsible for the development of second- and third-tier markets.

On the other side, Cui Yiting was sent back to Shanghai.

Because there are still competitors in the Shanghai market, we cannot take it lightly. Since Cui Yiting has profound experience in the Shanghai market, this position is perfect for her.

At the same time, Ye Ziqing returned to Linchuan and made an appointment with John Qin to meet at Juxian Tower to talk about the acquisition of the customer service center.

This department had no value in her hands, so John Qin simply offered a low price, and the other party naturally agreed.

"Junior, if you only focus on the university city market and stabilize this area, maybe you can really make a lot of money."

Ye Ziqing twirled the wine glass in his hand: "But don't get involved in the national market, it's... it's really dangerous."

John Qin nodded and said, "Sister, have you paid attention to the group buying market in second- and third-tier cities?"

"No, we were focused on first-tier cities and had no energy to focus on other places. However, we did not consider that if we sink as soon as possible, Suixin Tuan might be able to survive."

"oh."

John Qin nodded, then put the contract into his bag, said goodbye to Ye Ziqing, and went to the front desk to pay the bill. As soon as he got the change, he suddenly heard a beeping sound coming from his mobile phone.

When I opened it, I saw a group chat called Group Buying and Entrepreneurship of College Students. This was established by college student representative Song Yaqian when she attended the last group buying industry conference. She was also the one talking at this time.

"The purchase agreement has been signed, and it's fifty more than expected."

"Damn it, fifty times higher? Congratulations to Sister Yaqian!"

"Sister Yaqian, you have to treat me to dinner. I will buy a plane ticket to Kyoto now!"

Song Yaqian smiled, and then asked in the group: "Where's John Qin, have you sold it? I just have a good project in hand."

John Qin stretched out his hand and replied: "Soon."

"I heard that Suixin Group has also been acquired. If you are interested, I can introduce you to Manager Luo. He is now in charge of the Kyoto market."

The Manager Luo that Song Yaqian refers to is Luo Ping, Zhou Zhenhao's current leader, and the pioneer appointed by the boss of Lashou.com this time.

Before being transferred out of Kyoto, he wanted to make another outstanding achievement. After all, he was far away from the headquarters, and he was also afraid that his boss would forget his hard work.

Therefore, he has been presiding over the acquisition of this kind of mixed group buying in the Kyoto market during this period.

In his eyes, group buying is also one of the many miscellaneous people, but it is bigger than Song Yaqian’s high-end shopping group. Luo Ping actually contacted the branch manager of group buying a long time ago, and wanted to take this opportunity to bring the University Town to the group store. The market will buy it over and integrate resources.

But it's a pity that he didn't get caught.

But he doesn't care, because to him, the resources of a university town are far less valuable than a business district or a residential area.

But Luo Ping didn't know that his fate with Pintuan would not end with his transfer, but would instead be a brighter beginning.