Born Again: A Journey of Love Rediscovered Novel Chapter 420

The beginning of winter begins on the weekend after Halloween. Northern cities begin to provide collective heating, and some areas in North China usher in the first snow.

Group buying websites began to expand into second- and third-tier cities, and advertising took off.

There are many second- and third-tier cities, and it is impossible for them to eat as carefully as in first-tier cities, so it is a better idea to use advertising to build a reputation first and quickly sign up with the most popular merchants.

In addition, because the plate and market have begun to expand, the initial competition in the second and third tier markets is not too intense.

For example, LaShou.com intends to use its base camp as the core and advance from north to south. Nuomi.com also knows how to avoid them and places its main force in the south. The remaining 24Quan, WoWoTuan and Manzuo.com choose third-tier cities as their concentrated targets. .

No one wants to have a close fight in the early stages, because after the experience of the previous rounds, everyone knows that the one who burns money first will die the fastest.

In this early winter month when the temperature drops sharply, group shopping, walking at night in brocade attire, has gradually entered the sight of all group buying websites.

"The website with the highest market share in Xijing currently is a group-buying website."

"Well, we are here in Jinmen too."

"Sichuan and Chongqing are similar. The market share of group tours accounts for 40%, but they are mainly concentrated in a few large and prosperous business districts."

"There are group tours everywhere in the mall."

"Linchuan...there is no other group buying website."

Before doing business in the market, market research is definitely indispensable. When the regional managers of major websites got first-hand data, many people were dumbfounded.

Because in their imagination, these second- and third-tier market economies are not that prosperous, and the online business in each region is probably controlled by their local group buying websites.

To do business in these cities, we either need to directly integrate local group buying websites, or grab all the user resources and that’s it.

After all, small-scale websites are the crispiest among the crispy for them, and they are all one-hit wonders.

But what they didn't expect was that the market share of these different second- and third-tier cities was controlled by a website called Pintuan.

And instead of advertising like crazy, they have been doing word-of-mouth evaluation and user acquisition, and using rating rankings to stimulate online competition among local merchants and user participation.

In addition to joining group tours for discounts, local consumers also like to scan their rating lists and evaluation lists.

In other words, compared with simple group buying that burns money, group buying seems to be concentrating on becoming a guide for shopping and eating in these cities.

At the Xijing branch of LaShou.com, Zhou Zhenhao, who had just joined the company, spent three days to finally adjust his mentality. He came out of the shadow of the failure of Suixin Group and planned to start business quickly.

But when he saw the newly recruited employees immediately starting group games as soon as they arrived at meal time, his whole head was confused.

He knew that John Qin was not completely settled in Linchuan. He was also secretly doing business in Shanghai University Town. He even defeated LaShou.com and fled, using the natural barriers of the university business district to create a restricted area.

But he never expected that group-building would still gain a foothold in second- and third-tier cities.

What is he going to do?

As a college student, does he still want to intervene in the competition in the national group buying market?

But what is the reality? It’s because group buying is really popular in the area he is responsible for, and none of the local group buying websites that have been crowded have no business.

The most frightening thing is that according to the email sent by Manager Luo, the cities that Lashou.com is eyeing are all currently in the group-building layout. If the market share can be calculated according to addition, then the size of the group-building will be even Already squeezed into the top five.

Zhou Zhenhao was in a daze all morning, and then he took advantage of the lunch break to open the group puzzle for the first time. After several operations, he suddenly became silent.

The user interface and operating experience of group buying are really smooth, and many of the ways to play are things he has never seen before, such as discounts on registration codes, discounts for groups of four, and automatic discounts for user reviews of the month, allowing users to control Discount initiative.

It turns out that what Suixin Tuan originally copied was a castrated version?

What’s even more outrageous is that there is a generally accepted common sense among current group buying websites that merchant resources are above all else, but group buying seems to be doing the opposite and putting a lot of energy into user experience.

"John Qin..."

"How could it be John Qin..."

Zhou Zhenhao sat on the chair for a long time, his temples bulging.

At the same time, Luo Ping, who was in charge of the entire North China market, was also dumbfounded.

He knows about group buying. Isn't that a small website in Kyoto University Town? I wanted to buy it before, but it ignored me.

But I'm not in Kyoto now. Why is it that after I moved to another place, there were so many crazy group fights everywhere?

While LaShou.com was dumbfounded, Nuomi Tuan also encountered group competition in the southern market, and the reaction was similar to that of LaShou.com.

"Mr. Chang, it's another group sale. It's the same group sale that made Lashou.com suffer a loss in Shanghai last time. They started working in second-tier cities a long time ago."

"It's still the same group as before, with no changes at all?"

"No, it's not the same as before. Their martial arts... have improved again."

"I heard that before we came, their local marketing manager was bored and took time to participate in a show called Wulin Feng."

The situation was different from what was expected. Encountering an opponent as soon as you entered the market immediately disrupted the rhythm. However, everyone has done it in the market with real swords and guns. It is impossible for them to not even have the ability to adapt to changes.

Aren’t you guys always working on user experience in Tuan Tuan? We have nothing but money.

No matter how good your user experience is, can it still be more attractive than real money? impossible!

Therefore, group buying websites in major cities have almost unanimously come up with the idea that if you are doing so well in rating competition, then I will send specialists to conquer the most popular merchants in the group buying rankings.

I use your praise list as my guide for signing contracts. After winning these popular merchants, I will continue to increase subsidies.

A Western meal is 20% off on your website and 40% off on our website. Consumers can’t choose you just because your operation is smooth, right?

When consumers see your rankings and come to my website to buy coupons, isn’t it just a wedding dress if you join a group?

After deploying the strategic plan, the marketing specialists of major websites began to sweep the streets according to the group rankings.

On November 9, at 5 o'clock in the morning, Zhou Zhenhao held a mobilization meeting in the office of the Xijing branch, made a signing list based on the group's popular rating list, and personally led the team on the expedition.

Yang Ji, Mr. Xianhui, Dadi Cinema, Liangjia Footpath, Maddie KTV, Beilan Dessert Shop...

The employees of Lashou.com fully demonstrated their professionalism, constantly signed contracts with users, and received one contract after another. It was a smooth process.

But at three o'clock in the afternoon, when they arrived in front of the Xitian Milk Tea Shop, they encountered a marketing team from a group tour.

"What do you do?"

"It's business, otherwise what else can you do?"

"Hey, who gave you the courage to come here to do business? Didn't you know this is a group-building territory?"

"Brother, don't be too domineering. Is this market run by your family?"

"Who is your brother? Look at your arrogance. Your waist is not as thick as my arm. You should know better and leave immediately!"

Hearing this, the team at LaShou.com thought that was wrong. This was obviously for a fight.

But just when they were on tenterhooks, a salesperson from the Xitian Milk Tea Shop came out, looked at the two parties, and suddenly darkened his face.

"Can you not disturb our business?"

Zhou Zhenhao immediately smiled: "You are like this lady, I am the marketing manager of Lashou.com, and I would like to invite your store to join our website. Is your store manager here?"

The local promotion manager who joined the group was instantly annoyed: "How dare you say that? You still dare to say that, right?"

Zhou Zhenhao was a little frightened when he looked at the opponent's well-developed biceps, but he also knew that he must not lose his momentum at this time: "I tell you, it is illegal to hit someone!"

The sweet waiter glanced at the group manager: "If you want to cause trouble, don't cause trouble in front of our door. The market is free and open. We can settle in any store we are willing to settle in. If you continue to do this, we will Just stop cooperating!"

"Okay, okay!"

The group manager gritted his teeth and looked at Zhou Zhenhao: "As good as you are, who can make us unable to offend the boss behind them? I admit defeat!"

Zhou Zhenhao blinked and before he could react, he saw the group of bread people leaving without looking back.

That's it? Damn it, is this a promotion for group fights? Too crispy?

He suddenly felt an unprecedented pleasure, which he had never felt before when doing Xixin Tuan.

At the same time, in the school affairs office of Linchuan University, John Qin was playing Go with Zhang Baiqing. They were going back and forth, and the duel once entered a fierce stage.

Seeing Zhang Baiqing's wily plan to take the lead in forming five pieces in a row, John Qin was shocked and immediately waved his hands in front of Principal Zhang and stole one of his white chess pieces.

"what are you doing?"

"A soldier never tires of deceit. This is called reasonable trouble."

Zhang Baiqing glanced at him inexplicably, thinking that it was a mess, and then he picked up a chess piece and put it on the chessboard, but after placing the piece, he felt something was wrong.

what happened? I remember that I originally had a chess piece here?

At this moment, John Qin suddenly stretched out his hand and took out a chess piece from Zhang Baiqing's chess box, and then made a move to play, leaving Principal Zhang stunned.

"Wait a minute, what are you doing with my chess pieces?"

"Huh? Is this your chess piece?"

"This is white. Whose is it if it's not mine?"

"Principal, you are too naive. Haven't you ever thought that maybe this chessboard is full of my chess pieces?"

Zhang Baiqing looked at him in disbelief: "The black one is yours, and the white one is yours, so what the hell am I supposed to play with?"

John Qin raised his head when he heard the sound: "Yes, then what else are you playing?"

After Zhang Baiqing heard the word "you", his hair stood up instantly. He immediately looked back and confirmed that there were only two of them in his office, and the trembling feeling in his heart became even stronger.

There's not even a ghost here. Why is this guy talking about you all of a sudden?