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Chapter 329
Born Again: A Journey of Love Rediscovered Novel Chapter 329
On Sunday evening, John Qin planned to have a dinner party with the cooperative companies participating in the first-stop marketing, and talk about the later marketing arrangements.
He had been to Longkai Hotel so many times that he was tired of the food. In addition, he had not been to Juxian Tower for a long time, so he specially chose the place for the dinner here. After all, not many people came this time, so It is enough for a few business owners at the first stop to open a large box.
But when John Qin arrived at the Juxian Building, before he could even look at the box number, he heard a call.
"Junior."
Following the sound, John Qin turned around and saw Ye Ziqing, who was walking to the box next door. She was accompanied by a woman and two men of similar age. It should be a gathering of friends: "Senior Ye, are you here?"
Ye Ziqing smiled faintly: "Yes, I will get together with friends on the weekend."
"We met here last time, too. What a coincidence."
"Yes, last time I came to socialize, I was a little drunk and some of the things I said were inappropriate. Don't take it to heart."
When they first met at Juxian Tower, John Qin had not yet developed group games. Ye Ziqing taught John Qin in a senior tone not to limit his sights to Linchuan. When John Qin rejected him, he couldn't help but give Short-sighted assessment.
But after just three months of not seeing each other, the other party single-handedly contributed to the establishment of the Linchuan Business Gang, became the leader of Linchuan, and gradually promoted Zhihu across the country. Ye Ziqing was convinced by his methods and abilities. .
For her family's business, she keeps drinking and socializing, and has met many young talents over the years.
But even those with good backgrounds, extremely high academic qualifications, and even people with many connections in their families cannot do what John Qin has done now.
Ye Ziqing is not a superstitious person about talent. She always felt that John Qin might have an expert guiding him behind his back, but Professor Yan told her that John Qin was just a child from a dual-income family and had no contact with many business people.
From that day on, Ye Ziqing began to believe that talent beats people.
But ability belongs to ability, and vision belongs to vision. Regarding the matter of stopping in Linchuan during the group fight, Ye Ziqing still didn't have enough vision in his evaluation of John Qin.
This may be the disadvantage of being born in an ordinary family. A person's abilities can be brought with his talent, but the circle and people he comes into contact with are too low-end, and he will not be able to have a broad vision and keen insight.
"Are you here alone? Let's have some food together." Ye Ziqing suddenly extended an invitation.
John Qin looked at the time and found that there was still half an hour before the scheduled time, so he nodded: "Okay, I just wanted to chat with Senior Sister Ye."
"this way please."
"Thanks."
Seeing John Qin enter the box, the other two men and one woman who were already seated couldn't help but be a little surprised, but they didn't say anything, they just chatted about their own things.
John Qin and Ye Ziqing didn't talk about any business matters. The main topic of the conversation was about the university, such as which building was demolished, which building was built, what changes were made, which professor of the School of Finance retired, etc. .
Why not talk about business?
For John Qin, he doesn't need Ye Ziqing at this stage, so it's not necessary.
For Ye Ziqing, she has determined that John Qin will not promote group buying, and she has no interest in Zhihu at all.
"Ziqing, so you like people of this age?"
At this moment, the girl next to Ye Ziqing suddenly spoke. She had flaxen wavy hair and a Hermès handbag beside her. It looked like she was from a wealthy family.
Ye Ziqing coughed: "Don't talk nonsense."
"No, I've never seen you take the initiative to strike up a conversation with a boy before."
"John Qin is a junior in the same school as me. He is a sophomore this year and is also starting a business."
After Ye Ziqing finished speaking, he looked at John Qin: "Junior, this is my best friend Liu Yin. She is a bit private, so don't mind."
John Qin showed a very polite smile: "It doesn't matter. Senior Ye is so beautiful. If I can be mistaken for a lover, it means that I am handsome enough. I feel quite honored."
Boss John’s focus is on the second half of the sentence, I am handsome enough! I, Yanzu!
But the key point that Liu Yin heard was the first half of the sentence. He praised Ye Ziqing for her beauty: "My junior classmate is very discerning. At a young age, you want to marry a rich woman?"
"Being with a rich woman can save you a lot of detours. My biggest dream in life is to be with a rich woman."
Liu Yin didn't expect that he would say something so naked and direct. She couldn't help but be stunned: "Soft rice is not delicious. I advise you not to have too many unrealistic ideas. A college student is young and has hands and feet." , can’t do anything."
John Qin nodded: "I understand that soft rice doesn't taste good, and I will be manipulated. I understand this deeply."
"You really want to be with a rich woman, you are so thick-skinned."
John Qin raised his eyebrows and said to himself: I thought I had met my soulmate, but why did I get ridiculed again.
Liu Yin turned to look at the boy on the left: "Zhang Feng, you have a competitor."
The boy named Zhang Feng smiled slightly: "College students should go to school hard and don't think about what they have and don't have."
In fact, Liu Yin asked Ye Ziqing out this time to bring Zhang Feng and Ye Ziqing together. They are all of the same age, already in their twenties and twenties. Although they don't get married too early in wealthy families, they have already dated each other.
Ye Ziqing is an outlier among them. She has never had a boyfriend, and she doesn't socialize with boys. Her family is also worried, so she asked Liu Yinduo to help match them up to see if there is anything suitable.
If others don't know it, then Liu Yin knows it very well. In the circle they play together, there are many people who like Ye Ziqing. Zhang Feng is the one who persists the longest. In her opinion, Zhang Feng is also the most suitable for Ye Ziqing. The one that belongs to you.
Therefore, when they saw John Qin and Ye Ziqing chatting happily, they couldn't help but frown a little.
Especially when she heard Ye Ziqing say that he was "starting a business", Liu Yin became even more vigilant. Aren't there many cases now? A young man approaches a rich woman, asks her for help, and then lies about starting a business to defraud her of money and sex.
"Brother, did you hear that? Listen to your brothers and sisters. College students should study hard and don't have any twisted thoughts."
Liu Yin felt that the other person was just a silly brother who loved to daydream. He made the identity of his brother and sister clear with just one mouthful. Calling someone his brother in this tone was no less than a mockery.
Ye Ziqing was already drunk, thinking to himself, you guys just go out to bars and race cars all day long, do you really not read any social news? Return my brother...
She was about to explain, but there was a sound of footsteps on the stairs. A group of invited Linchuan entrepreneurs came up the stairs. They were all in suits and ties, chatting and laughing, and spoke loudly of Mr. , attracted a lot of attention.
Liu Xiliang from Burger King was stunned for a moment when he passed by this box: "Yin Yin, why are you here?"
"I asked Ziqing to have dinner. Dad, why are you here too?" Liu Yin was also a little surprised.
"I'm here for a dinner party. Why is Mr. John here too? You know my daughter? What a coincidence!"
John Qin immediately waved his hand: "No, I don't know him. This is the first time we have met."
Liu Xiliang glanced at Liu Yin with some disappointment: "Then let me introduce you to Mr. John, our family's partner. Yin Yin, you...you have to call me uncle."
Liu Yin turned her head and glanced at John Qin, her eyes a little dazed, not quite understanding what kind of unfolding this was.
In fact, Liu Xiliang's uncle's arrangement was very good, because the brand promotion relies on John Qin, and he does not dare to take advantage of his seniority. John Qin is a little younger than his daughter, but you cannot make them the same generation. If they are the same generation, John Qin Don’t you have to call yourself uncle if you are diligent?
John Qin stood up when he heard the sound: "Forget it, let these kids talk by themselves. Let's go next door and talk about post-marketing."
"Okay Mr. John."
After Liu Xiliang finished speaking, he looked at Liu Yin: "Don't mess around outside all day, stay here honestly, and come home with me after dinner!"
Let's take a bunch of kids? Liu Yin didn't hear her father's words, her attention was completely focused on John Qin calling their children. Then she turned to look at Zhang Feng and found that he also felt a little brain-stuck. His mouth opened and closed for a long time, but he couldn't utter a single word. .
"Ziqing, what's going on? Isn't that John Qin a college student?"
"he..."
Ye Ziqing thought for a while and felt that it was really difficult to explain: "I can't explain it for a while. Let's go next door and have a look, and then you will know."
Hearing these words, Liu Yin and Zhang Feng stood up and followed Ye Ziqing to the next door. They asked for some chairs and sat down. They saw John Qin sitting on the main seat under the kind invitation of everyone.
In Linchuan banquets, position is a very learned thing. Only the person with the highest status can sit at the main seat. In other words, among this group of people, John Qin is recognized as the one with the highest status.
Liu Yin pursed her lips, still in a daze, and then heard John Qin say: "Zhihu's second round of marketing has begun, and our first-site marketing must also keep up. How are you guys preparing? Yes. No one wants to talk about it first?"
"Let me do it."
Liu Jiaming was the first to speak: "Our supply channels have been opened in Beijing, Shanghai, Wuhan, Nanjing, Shenzhen, and Guangdong. Now the distribution of goods has been completed. People from the marketing department are communicating with Director Wei. The advertising was completed yesterday. Hit it out."
"Mr. John, our and Lao Yu Lao Zhao's stores are also being renovated and will be open for business at the end of October." Liu Xiliang said immediately.
After listening to what they said, Mr. Kang from Kang Mailang also began to speak: "Mr. John, we have invested in a batch of new production lines and product packaging has been designed."
"It's very good. It seems that everyone takes this matter seriously and the progress has been kept up. It's very good."
John Qin nodded, roughly understanding everyone's progress.
Advertisements for red cans of herbal tea were officially launched on the Zhihu forum, which was considered the first shot of Zhihu first-site marketing.
Are you afraid of getting angry when eating hot pot? Drink Jiaduoji!
The red background color of the poster combined with the hot hot pot is very eye-catching and direct. It instantly established Jiaduoji's positioning in the market. The traditional Chinese herbal tea that never opened the market has become today's hot pot companion. .
When I was very young, my mother would say, don’t drink drinks. Drinks are the most harmful thing to people. They can cause rotten teeth and rotten stomachs. Who would have thought that a bottle of sweet water can clear away heat and relieve internal heat?
As long as we can find this positioning accurately and differentiate it from other sweet waters on the market, and at the same time cooperate with the marketing ideas provided by John Qin and combine it with hot-selling food, it really shouldn't be too simple to open up the market.
Therefore, it is only a matter of time before this brand goes out of the circle, and this time will not be too long.
In addition, Kang Mailang was not idle during this period.
Following John Qin's suggestion, they invested in a new ice black tea packaging production line and added 1L packaging specifications to the original 500ml.
China's beverage market was opened up by Coca-Cola. Especially in the early days of the founding of the People's Republic of China, "foreign beverages" have been monopolizing this field. Although subsequent domestic beverage brands have developed a richer variety, they are still imitating Coca-Cola to a certain extent. Specification.
Why does 500ml become a fixed package?
Because this specification is not heavy, it is easy to carry around, and the average liquid intake per person is about 500ml, so this specification is not only convenient to carry, but also meets the needs.
But iced black tea is not a carbonated drink, and you won’t be full of gas in your stomach after drinking it, so Kang Mailang can put some thought into the specifications.
What's the most important thing? John Qin is in charge of the college student market. He wants to bring these brands out of Linchuan. The first stop is to let college students become familiar with the brand first.
For college students, this 500ml drink is really not enough. After buying a bottle and taking it back to the dormitory, I wish I had finished the game before finishing the game.
Especially for severe Internet addicts who are good at staying up all night, drinking two or three bottles a day is really not a problem.
How to let college students remember Kang Mailang first among many beverage brands? So according to the needs of diaosi college students, increasing capacity is the most effective way.
Upgrade the package for larger quantities and save money.
After the supply channels are opened, discounts and promotions will be carried out in the first half of the year. With little price fluctuation, Kang Mailang's chances of being selected will be greatly increased.
Coupled with Zhihu's marketing, it is not difficult to establish a brand image in the university town.
College students will eventually graduate. After graduation, they will become white-collar workers in various industries. It is really important for fast-moving consumer goods to occupy the market first among this group.
"After Helilao is renovated, it can be bundled with Jiaduoji for marketing, and deepen the positioning of Jiaduoji as a must-have hotpot drink in front of college students."
"Kang Mailang can also be added as a permanent drink for Heli Lao, Burger King and Green Pepper Grilled Fish."
"In addition, My Family Xitian will also launch a lemonade suitable for meals at the right time to enrich the choices of dining customers."
"In the later stage, when our hotel brands, convenience store brands, and more catering brands go global, we will conduct another large-scale joint marketing and strive to create a closed loop in terms of food, clothing, housing and transportation."
"I have been saying that we should stick together, cooperate, support and help each other, and rush out of Linchuan together. Many people don't believe me, but today, I believe everyone has seen it."
"To be honest, I really envy you for having such a good vision."
John Qin picked up the wine glass, and it was full of flavor as soon as he opened his mouth. The other bosses also agreed deeply, and immediately stood up and raised their glasses, one by one with John Qin.
Seeing this scene, Liu Yin, who was sitting in the back, couldn't help but hold her breath, her mouth and legs couldn't close properly.
My thinking is not very clear. I struggled to write it today. It's a little late. I'll post it first. I still have to revise it.