Born Again: A Journey of Love Rediscovered Novel Chapter 401

Felix Lu quickly bought the popsicles. The three of them squatted at the door and chatted while looking at the freshmen coming and going. They couldn't be said to be vulgar, but they didn't look like good people.

Dong Wong and Felix Lu were not as thick-skinned as John Qin, and they always felt uncomfortable being looked at by the freshmen with strange eyes, but John Qin would not let them go.

"Why are you shy? Look back at anyone who looks at you!"

"Okay boss."

After Dong Wong heard this, he immediately looked back, and as soon as his eyes dodge, he turned into the school girl who was looking at him.

John Qin smiled while holding a popsicle in his mouth. He said to himself that these two guys had always been responsible for online content and were lacking in social aspects. They were commonly known as thin-skinned. So John Qin had an idea and planned to use this to exercise their shame. .

Because only by practicing your thick skin can you be able to stand alone without fear of other people's eyes.

This is called talent cultivation.

John Qin also asked them to ask for the QQ accounts of the new students. If they want girls, they must have five to pass, and if they want boys, they only need two.

"I plan to open up the browsing rights of Tonight Toutiao in the middle of next year, cancel the restrictions on student status, and launch an independent forum. Felix, you must prepare well. This is a very important part of our later strategic plan."

"Okay boss, I will work hard to do a good job in this section."

"Okay, you guys go and get your QQ number. I'll go check it out at the Zhihu booth."

John Qin stood up and walked towards the school, putting his hands in his pockets, as if he didn't know what his opponent was.

The date when freshmen are admitted does not have much significance to society, but it is of great significance to John Qin.

Because Zhihu and Pintuan are now doing business in university towns. To put it bluntly, the beginning of the new semester is equivalent to the New Year's Festival for campus businesses.

So Zhihu started setting up booths in various university towns from the day before. On the tables were colorful brochures, as well as accurate and exquisite Q-version school maps.

There was also a "Zhihu Group" wearing blue vests at the scene, distributing Zhihu brochures to the new students, and providing road guidance for the new students who were unfamiliar with the environment, striving to enable every new student to have a good impression of the school before they have a good impression of it. Zhihu campus has a good impression.

In addition, the content team that Dong Wong is responsible for also took this time to start guiding the topic of "freshmen enrollment".

For example, which cafeteria has the best food, which barber shop has the best craftsmanship, and a list of the top ten things you need to buy after entering school.

In addition, they also collected the so-called top ten rumors in the school, a special issue on school gossip, a guide to the moral lowlands in the school, as well as a large classification of college trivia and the differences between college and high school, just to cultivate students in the most boring stage of military training. College students’ habit of browsing Zhihu.

To be honest, the minds of these freshmen are still stuck in high school.

If you ask ten people what college is like and how to live independently, nine of them will give you a blank look.

Especially for some people, it is inevitable that they will not get used to being away from home suddenly.

Zhihu is providing them with practical and emotional value, and is also working hard to help them integrate into the new learning environment.

Facts have proved that this is an extremely effective method, because in just one day, the number of registrations and daily activity on Zhihu began to skyrocket, even faster than when we did the online school flower competition.

Of course, these online topic areas and offline color pages are all part of soft advertising, because half of the content is accompanied by group-building soft marketing content.

For example, this post is introducing you to a barber shop, and there is a discount coupon jump link below...

Using Zhihu to gather traffic and seamlessly support group building, John Qin's team has been very successful in this industry chain.

Therefore, even if some group buying websites take a fancy to the college market and come with a bang, in the end they can only get a whiff, but they can't do anything else.

In addition, in addition to Zhihu’s iconic blue vests, there are also many yellow vests at the opening of the school, which are also very eye-catching. These people are all former local push employees, that is, those bread people who have killed all the invincible pushers in the world. .

They cooperate with Zhihu's offline booths and often help new students and their parents lead the way, carry their luggage, and distribute mineral water. They also hope to win an innate favor in the early days of school.

Zhihu: a campus forum used by college students across the country

Join the group buying service to save money and worry.

Newly admitted students may not be able to remember where their dormitory is, but they will be able to recite these two slogans within half a day.

In addition to these advertising-based marketing, in order to cater to the activities of the new semester, the group has recently taken off some general discount coupons for the entire site. Instead, it has teamed up with Xihan Heqing and merchants who have signed in-depth cooperation agreements to create a Targeted discount coupons.

What is orientation?

It means to concentrate traffic and introduce it to designated stores or products, and require merchants in various places to place offline promotional signs for group buying and Zhihu in accordance with group buying regulations.

If the traffic of ten people is divided into ten companies, it will be insignificant, but if the traffic of ten people is divided into one company, it will definitely highlight the prosperity of the group business.

Therefore, from the dormitory to the school gate to the off-campus business district, Zhihu and Pintuan are like a huge network and a high wall that no freshman is planning to let go.

According to Burger King's recent marketing report, since the first phase of joint marketing, their market share has expanded by 1,200 percent, and this quarter's net profit has exceeded the total previous investment.

Therefore, this is not a victory for John Qin alone, but a great victory for the entire Linchuan Merchant Gang.

Many local brand owners in Linchuan are discussing whether to build a statue of the God of Wealth for John Qin and keep it at home.

"What are the little people on these coloring pages, maps and daily necessities?"

"That is the Q version of the anthropomorphic image of Pintuan and Zhihu. It represents the good relationship between Zhihu and Pintuan. It was inspired by the newly installed Haier air conditioner in my home. The entire design and molding were made by Lucy. How about it, not bad Bar?"

"Isn't this... you and Nancy Feng?"

At the promotional booth on the main campus of Linda University, Gao Wenhui, who came here to help, held up a campus map and pointed at the two little figures in the lower right corner with a suspicious expression on his face.

These two villains are both Q version, one is a boy wearing blue short-sleeved shorts, and the other is a girl with a ponytail and a light yellow dress. Although they are Q version, many details are eye-catching. They all look familiar, such as their hairstyles and facial expressions, and one of them looks dumb.

Another example is some small accessories, watches, jade bracelets...

These details all explain who the two people holding hands are.

After hearing this, Nancy Feng showed a curious expression, and then leaned over to take a look, her eyes were lively and moist.

At the same time, Song Qingqing, Jian Chun, John Tian, Charles Cao, Daisy Ding, Zachary Ren, Wang Linlin, and Joe Zhou all came together.

The new semester had just started, and they had nothing to do in the dormitory, so they came over to help. When they saw the villain Gao Wenhui pointed at, they each had their own judgments in their hearts.

"It's them two!"

"No need to ask, that watch is so pretentious, I will never forget it."

"envious..."

John Qin did not hide it: "The prototype characters are me and Nancy Feng, because the relationship between Zhihu and Pintuan is like the two of us, we are good friends."

Gao Wenhui raised her eyes and glanced at him: "No, it's inappropriate to say that Pintuan and Zhihu are good friends. In our minds, Pintuan and Zhihu are obviously the same family."

"Aren't you fucking afraid of diabetes? Is this possible?"

At this moment, two freshmen students came over, flipped through the brochures, and whispered among themselves.

What is the relationship between Pintuan and Zhihu? I saw their logos together all day today.

The more knowledgeable school girl next to me said, Oh, you ask this, these two websites belong to the same company.

John Qin chuckled, noncommittal, and then looked around, seeing childishness and innocence, as well as curiosity and yearning on the faces of the freshmen walking around the school.

A lot of time does not make people feel happy when experiencing it in person, but when he looked back, he was shocked to realize that his training time had been as long as three years.

"Time flies so fast. It's already my junior year, and I still feel like I haven't learned anything, haha."

John Qin had a shy face, not blushing at all.

Charles Cao spat at him: "The classes you have taken in the past three years combined are not as long as a short movie."

Daisy Ding looked at him and her eyes became serious: "What little movie?"

"Um, did you watch Pleasant Goat and Big Big Wolf: The Tiger is Strong? I didn't watch it during the Chinese New Year, I just watched it recently."

After Daisy Ding followed Charles Cao to meet his parents, his identity and attitude changed obviously, and he began to have the temperament of a housekeeper. Charles Cao also liked to listen to her, and it must be said that everything was reduced to another.

In addition, Daisy Ding really didn't expect that Charles Cao was really a rich second generation, and he still feels dizzy.

"Let's go, it's already afternoon, let's go have a meal together, I'll treat you."

...

John Qin took people out to eat, and in Pudong, Shanghai, there was also a dinner party going on that determined the direction of the group buying market.

There were two main people participating in the dinner, one was Chang Song, the marketing manager of Nuomi.com, and Kang Jingtao, the marketing manager of Lashou.com.

Changsong is a little-known person. After all, Nuomi.com's market journey has been very bumpy. Until now, it has not established a base camp, so there has been no room for his talents to be used.

But this time in the attack on Shanghai, Changsong really shined, and its business level was fully demonstrated.

Kang Jingtao has long been famous in the circle of group buying websites. After all, during the rise of the market, he was the one who single-handedly promoted Xu Wanshi's rebellion and poached Suixin Group's Shencheng team.

The two met here for the purpose of zoning the Shanghai market.

Because the gap in the Shanghai market has been opened, and the two websites have successfully entered, now it is time to consider the later strategic plan.

Because doing the market requires burning money, their first step is to burn out the existing market of Suixin Tuan. If the regions are not divided in a targeted manner, the two people may not have burned the money on Suixin Tuan, but they may have to burn it on each other. .

"Let me take care of Area A. We have already signed up a lot of merchants here."

"Okay, then you can do it." Changsong nodded.

Kang Jingtao pointed to another area: "The prosperity of Area B is similar to that of Area A. I'll leave this to you."

Changsong thought for a long time, and finally waved his hand modestly: "I'll give you area B, and I'll give you area C. We want area D, area E, and area F."

"oh?"

Kang Jingtao was a little surprised, because the areas selected by Common Song were not as prosperous as the three areas he gave up, which made him a little shocked.

Why do group buying companies have to seize first-tier cities as soon as they start doing business? It is precisely because of the highly prosperous market that the group buying business can be supported.

Then the business districts of first-tier cities have become a battleground for merchants, but they don't want anything, which makes Kang Jingtao, who is accustomed to playing dirty tricks, a little embarrassed.

"Brother Chang, are you sure?"

"I...I'm sure, we just need DEF. LaShou is the big brother in the industry. You should do better than us in ABC area."

Kang Jingtao smacked his lips: "Isn't this too embarrassing?"

Chang Changsong waved his hand and said, "That's it. Mr. Kang, you don't have to be polite to us."

"Then...then it's better to be respectful than to obey."

After Kang Jingtao finished speaking, he couldn't help but muttered in his heart, thinking that your mother is really evil. When did Nuomi.com become so easy to talk to? It's better not to pick the ordinary ones.

And Changsong Song also has his own thoughts. Damn it, ABC is sandwiched between the four largest university towns and is surrounded by gangsters who know how to grab hands. Go ahead.

LaShou.com has never worked in the Shanghai market, but Nuomi comes from Shanghai.

Seeing Kang Jingtao's face that looked like he was taking advantage and wanted to laugh, Chang Changsong immediately added: "Mr. Kang, the choice is finalized. None of us can regret it."

"Okay, okay, no regrets, absolutely no regrets."

So the next day, the local promotion employees of the two websites carried out separate actions and started local promotion in the designated areas.

Changsong focused on small markets, and had a lot of funds in hand, so the implementation plan was very smooth. In just three days, he conquered a business district in Suixin Group.

but...

Things are not going well on Kang Jingtao's side.

What is the business model of group buying websites? The first step is to sign up merchants in this area and establish an online business district, and then attract consumers through flyer advertisements.

Their market specialist reported that, except for the targeted large shopping malls and living areas, other merchants were unwilling to sign contracts with them, especially the recently popular fast food brand Burger King, which united surrounding merchants to openly boycott Lashou.com .

Several other popular brands, such as Helilao, Xitian, Green Pepper Grilled Fish, Snack Convenience Store, Weiner Hotel, Mr. Xianhui, etc., have all shown a very resistant attitude.

Linchuan's brands relied on Zhihu to get out of the country, so the area around the university town was the area where their industries were most concentrated. As a result, Lashou.com suffered a setback at the beginning.

Okay, okay, if you don’t sign, don’t sign.

But does Suixin Tuan have such great business appeal in Shanghai?

Kang Jingtao thought about it for a long time but couldn't figure it out, so he decided to put the existing merchants on the shelves first and start the business first. After all, he came here with a military order, but he should make some achievements first to show to the headquarters.

As a result, he was beaten.

According to a front-line marketing specialist, they distributed flyers along the way, but as soon as they reached the gate of a school, they were scolded.

Can I bear this? I fucked the group buying website Big Brother Lashou.com, and then I was pushed to the ground.

"Mr. Kang, they said that in front of the university, it is forbidden to hold hands."

Kang Jingtao was so angry that he said, "Who? Who hit me?"

"I looked at their badges, and they have 24 coupons."

Kang Jingtao thought to himself, what the hell, I never heard that 24Coupon was doing business in Shanghai. Aren't they competing with Wowo.com for the southern market? Where the hell did these gangsters come from?

Five days later, Changsong's side had another great victory. All four small markets had been eaten up, while Kang Jingtao's side was frustrated everywhere and could not move forward.

At this time, Kang Jingtao suddenly realized what the problem was.

Damn it, Changsong is so polite and insists on giving me three economically prosperous markets. Doesn't he know something?